Remove B2C Remove Contract Remove Cross-sell
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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C 100
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DOJ seeks sale of Chrome in Google antitrust case

Martech

Key proposals : Force Google to sell Chrome browser. Ban exclusive search contracts. The proposed remedies target Google’s ability to cross-promote its products and services, which officials argue has stifled competition. Separate Android from Search and Google Play (without requiring the sale of Android). Between the lines.

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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. AI can also assist service teams in upselling and cross-selling initiatives. Then agents can focus on more high-value interactions.

Service 69
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How Technology Can Improve Energy & Utility Customer Satisfaction

Salesforce

This works whether you sell and deliver energy or act as the delivery system on behalf of a third-party. Texas-based Vistra Corp , for example, used Salesforce Energy and Utilities Cloud to roll out a cross-channel, 360-view of the customer so its call center agents could ensure utility customer satisfaction with every interaction. “We

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Annual contract value (ACV) The average annual revenue generated per customer contract.

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Everything You Need to Know About Account Based Sales [Guide]

Sales Hacker

Gartner predicted it will become the default selling framework for most tech vendors that exceed $5 million in annual revenue. There are many factors driving the dramatic shift towards account-based selling: Customer centricity, which is a key tenet of ABS, has become the new mantra. What Is Account-Based Selling?

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3 Drip Campaign Emails With An Above 40% Open Rate

Hubspot

Cross-sell existing customers? B2C companies can get away with sending a little more, but B2B companies should resist sending more than five emails every month. I prodded David further, and soon uncovered three of his best emails. Below is each one, their success metrics, and my own notes. Nurture new leads?

Campaign 101