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Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. Electric Island DJ experience at Walmart Land on Roblox. In October, Walmart Land will host a motion-capture concert on Electric Island, dubbed “Electric Fest.”
While dominated by B2C brands, business-oriented companies were finding plenty of success on Instagram as well. We also discovered that brands on Instagram -- whether B2B or B2C -- had two consistent tactics they used that led to success. The company posts content that promotes itself in numerous ways pretty regularly.
As Connections 2025 wraps up, the buzz around Commerce Cloud has been electric. New Innovation Across the Commerce Cloud Portfolio B2C Commerce: Enhanced composable storefront developer tooling, engagement event triggers in Data Cloud for real-time personalization, granular replication, and native hybrid authentication.
That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 3) General Electric. smartphone users ages 13 to 24 use Snapchat.
2) General Electric. Hot" discussions on the forum side are promoted on the blog, while blog articles are highlighted on the forum in story-specific threads. Sometimes, the best blogs are those that don''t let bells and whistles detract from good content. For this company, blogging is about telling a visual story. 6) Dropbox.
To promote its next fashion show, Burberry compiles quick clips of the location, decorations, models, and even a few pieces from its collection. 9) General Electric. That being said, even if you are a "sexy" B2C brand, you don''t always need to showcase your products front-and-center in Instagram videos.
Most -- if not all -- of these pinboard ideas can be transferable to your own Pinterest account, whether you're company is B2B, B2C, or nonprofit. Peapod does this well with its "Where in the world is that Peapod Truck" pinboard , and General Electric makes machinery fascinating in its "From the Factory Floor" board. 8) Contest Board.
Digital Radish was challenged to promote When You Move -- an app that helps buyers, sellers, and other digitally track every stage of a house move. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. Past Winner of Note: "When You Move," by Digital Radish.
Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. 3) General Electric. This educational infographic is definitely something that would make Intuit top of mind for potential customers without being blatantly self-promotional.
Not long ago, Schneider Electric created what it calls its “digital opportunity factory.” Business-to-consumer (B2C) leads are typically individuals who are interested in your product or service. Someone who walks into a store and asks about buying a new phone is an example of a B2C lead.
Use multichannel promotion. Your brand (and product) should be easily recognizable no matter the channel you’re promoting it on. For example, Wonderflow , a VoC analytic company for B2C clients, was working to learn why their client’s innovative baby monitor failed to meet buyers’ expectations. .
It's easy to think of ways to use social media for B2C marketing. 3) Promote new content with company status updates. LinkedIn provides dedicated tabs on your company page on which you can promote your products and services. Use this to drive traffic back to your blog from LinkedIn! 6) Email your LinkedIn Group members.
I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company. For example, check out this graphic they put together to promote their food waste reduction initiative: These businesses must now separate food scraps (aka organic waste) from other waste.
B2B marketers have just as many opportunities on Facebook as their B2C brethren, and if you're a regular reader of this blog, you know we're dead set on proving it -- we've actually written a post that outlines exactly how B2B marketers can succeed on all the big social networks. 10) General Electric. All of 'em. 8) Salesforce.
Highlights: 06:07 – 3 lessons from B2C to that B2B marketing needs to learn. And I was curious because me, I’ve always, a lot from B2C marketing. Um, and it does feel like sometimes we’re just like three to five years behind a lot of the trends that are happening and in B2C. Leading a large, remote-first team.
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