Sales Hacker

AUGUST 13, 2024

The importance of post-sale marketing and customer lifecycle management. Applying B2C marketing strategies to enhance B2B customer engagement and retention. Emerging B2B marketing trends, including SMS as a core communication channel. 29:56) Iterable’s marketing team now has a dedicated expansion pipeline goal. (33:39)

GTM 118

GTM Growth B2C B2B 118

Sales Hacker

JUNE 27, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. It’s a 340-slide deep dive into how AI is reshaping business, product, and go-to-market strategy.

GTM 89

GTM Legal Trust B2C 89

Sales Hacker

MAY 14, 2024

46:33 – One thing that is working for Holly in go-to-market right now. 46:33 – One thing that is working for Holly in go-to-market right now. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 122

GTM Price Customers B2C 122

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? See how it works Why is a go-to-market strategy important?

Go To Market 119

Go To Market Objectives and Key Results GTM Price 119

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? Pick a sales strategy.

Go To Market 101

Go To Market Process GTM Education 101

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Secret 5: Build a B2C Rather Than a B2B Marketing Engine.

Go To Market 97

Go To Market B2C GTM Price 97

Gong.io

SEPTEMBER 14, 2022

Hence, every business that wants to grow needs direction in the form of a go-to-market strategy. . A go-to-market strategy framework is a blueprint for growth. Whether it’s your first time creating a go-to-market strategy or your tenth, this article will teach you everything you need to know to be successful.

Go To Market 62

Go To Market GTM Launch Promote 62

Sales Hacker

SEPTEMBER 29, 2023

Thanks for reading The GTM Newsletter! Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. Hottest GTM job of the week: Founding Account Manager at Tavus , more details here. See more top GTM jobs here. That’s it, that’s all.

GTM 126

GTM B2C Growth Territory 126

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. See how it works What is a go-to-market strategy? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers.

Go To Market 72

Go To Market Objectives and Key Results GTM Price 72

Martech

JUNE 4, 2025

Business models like B2B, B2C and B2B2C show distinct patterns. They build lean, focused stacks that reinforce their go-to-market (GTM) model and customer expectations. Instead, focus on identifying what truly drives value in your market. Detect how it impacts your customer relationships (GTM strategy).

Manufacturing 56

Manufacturing GTM Education B2C 56

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw the momentum increase, and we were nailing that B2C customer.

B2B 67

B2B B2C Technology Technology 67

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. To ensure the messaging resonates, put yourself in the customer’s shoes.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

NOVEMBER 15, 2017

Average Sale/Selling Price (ASP) is a term that may refer to 1) the average price of a product in a given market or channel or 2) the price a certain class of products or services is commonly sold for. B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . Go-to-Market Strategy.

B2B 105

B2B E-commerce Cold Call Sales 105

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. B2C statistics indicate a sharp drop-off in response rate beyond two minutes. Matching the Best Prospecting Methods to their Market Segments. Visit at a trade show] and wanting to learn more.

Prospecting 58

Prospecting SQL GTM X-functional 58

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. So to [00:03:00] join for free, go to superhuman. com slash GTM. Now that’s superhuman.

GTM 80

GTM Pitch Up-sell Contact 80

Sales Hacker

FEBRUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMfund Toolkit We asked the GTMfund community of GTM leaders whats on their reading list right now.

B2B 77

B2B GTM Cross-sell Education 77

Sales Hacker

SEPTEMBER 26, 2023

Links and Resources Dan’s LinkedIn: [link] Dan’s Website: [link] DIBS Beauty Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 122

GTM Electrical Engineering Gambling Electricity 122

Sales Hacker

OCTOBER 8, 2024

Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. 54:49) One thing that is working for Eli in go-to-market right now. They’ve been writing market reports for years as the pioneer of tech adoption and market insights.

GTM 113

GTM Product B2C Consult 113

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Amy Slater. Bridget Gleason.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

GTM 100

GTM Gambling B2B E-commerce 100

Sales Hacker

JANUARY 21, 2025

Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives. Discussed in this Episode: Why B2B marketers should embrace the CPG tactic of “concept testing.”

GTM 52

GTM X-functional B2C B2B 52

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Why HG Insights? I love it.

GTM 112

GTM Construction Up-sell Cross-sell 112