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5 key trends we’re seeing in B2B marketing

Martech

I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners. Video is, as it should be, everywhere in B2B. It’s hard to keep up!

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Debunking the Myth of "Inside Sales" | Sales Motivation and Sales.

The Sales Hunter

Debunking the Myth of “Inside Sales” Jan 26, 2012. When somebody tells me they do inside sales, I want to choke. “Inside sales” makes it seem like people are locked into a room and nobody leaves until a sale is made. Leave a Comment. StumbleUpon. Technorati. No Responses.

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What is Inside Sales? Everything You Need to Know

Gong.io

These are the luxuries afforded to the typical inside sales rep. But aside from the obvious environmental difference, there’s a lot more that separates inside from outside sales teams, and that’s what we’re going to explore here. What is inside sales? . Inside sales vs. outside sales .

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What is High-Velocity sales, and why is it important?

Salesmate

SaaS sales these days are using a term quite often, that is the future of inside sales. Big companies are now implementing high-velocity sales into their business processes to boost their sales reps’ productivity and accelerate revenue growth. Leverage a robust inside sales approach. Wayne Davis.

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Every Marketing Initiative, Every Channel … Plateaus. Plan for It.

SaaStr

Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Inbound or Outbound Sales? To add field sales to inside sales. There is only so much reach on FB.

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What Does It Mean To Be A Channel In An Omnichannel World?

Partners in Excellence

All the talk in B2C and B2B these days is “omnichannel.” ” The B2C world has actually changed profoundly, and will continue to do so. Just as the B2C world is facing enormous disruption to fundamental business models—because of omnichannel, the B2B world will see huge disruption as well.

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A Virtual Sales MBA

Partners in Excellence

It was a B2C environment (also, B2 Retailer). I asked him, “Jerry, why did you hire us, we don’t know anything about B2C?” We’ve hired the best experts on B2C in the world, but we aren’t learning anything new. So if you are in B2B sales, study B2C and see what things you might apply.

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