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10 Qualities Your Funnel Marketing Software Should Have

ClickFunnels

Whether you’re selling to other businesses (B2B) or directly to customers (B2C), think about your business’s unique needs when picking the best software. The goal is building funnels, so partnering with the right platform to create, manage, and optimize your funnels matters.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

Business development representative (BDR) A sales team professional dedicated to outbound lead generation, reaching out to prospects to create sales opportunities. Business-to-consumer (B2C) A model where businesses sell products or services directly to individual consumers.

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YouTube: One of the Biggest Missed Opportunities in B2B Marketing

Sales Hacker

In 2025, getting pushed through YouTube recommendation system is crucial for long-term growth, engagement, and lead generation, while keyword search optimization is useful for initial traction and credibility in topics very relevant to your audience. Long-form = higher intent. On social, short-form wins. Pain-point explainers.

B2B
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Marketers push back on Google’s attempt to derail California privacy bill

Martech

The organization, which claims to be “a non-profit organization with a single goal: to promote small businesses access to essential digital technologies and tools,” doesn’t disclose it is funded by Google and Amazon. An outreach campaign by the Connected Commerce Council asks recipients to sign a letter opposing the bill.

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17 Awesome Ideas & Strategies For B2B Lead Generation

ClickFunnels

The post 17 Awesome Ideas & Strategies For B2B Lead Generation appeared first on ClickFunnels. If your business is a boat, then leads — or rather, a consistent and predictable flow of leads — is the surface upon which your skiff glides. But how do you find high-quality leads? Product Hunt. Referral Program.

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20 Digital Marketing Courses for Startups

Salesforce

Social media marketing: The process of using social media to connect with your target audience and promote your business. The goal is to build a brand presence where your target audience hangs out online, and ultimately lead them to purchase either through the social platform or your website.

B2C
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7 Tips for Automating B2B Lead Generation

Sales Hacker

Tips for B2B Lead Generation. Yes, internet lead generation strategy lists and tips are all convenient and fun. Going blindly into a random course of action is not likely to generate any real results. For the planning part, you’ll need to: Organize your lead data for analysis. Start with an analysis.