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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

Then Mark Roberge , former Hubspot CRO, wrote The Sales Acceleration Formula with deep insights into quota structures. 3: Payback Periods + Quotas Have Jointly Increased The number of months required to recoup the cost of customer acquisition has increased by 12% on average, which is linear with the increase in sales cycles.

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The Best Sales Certifications to Get in 2025

RingDNA

It’s ideal for both B2B and B2C sales professionals aiming to sharpen their sales instincts and improve quota attainment. The course emphasizes trust-building, persuasive communication, and consultative closing techniques. Duration: 6 weeks (self-paced with daily modules) Cost: ~$695 2.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

Business-to-consumer (B2C) A model where businesses sell products or services directly to individual consumers. Quota A measurable goal that sellers are expected to reach in a specific timeframe usually a month, quarter, or year.

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5 areas where businesses need to improve their customer experience

Martech

Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX The website search experience The report identifies search as a strategic differentiator and a primary entry point to the digital experience. 27, 2024, and quotas were set for gender, age and region at a country level. 21, 2024 and Nov. 21, 2024 and Dec.

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15+ of The Top Sales & Marketing Mistakes SaaS Startups Make

SaaStr

Crazy quotas. Especially the first few months, maybe even make their quota simply equal to their salary. But maybe set quotas in the first year or two that are practical, and just keep the lights on. Hiring a B2C marketer for SaaS. Never works out. You can’t set folks up to fail 100% for sure. Related to prior point.

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7 “Easy” Ways to Increase Sales in One Quarter. Or Even Just One Month.

SaaStr

Pricing is not a science, even in B2C companies. Make sure you have monthly quotas, not quarterly ones. Later, when you are huge, move to quarterly quotas. In one sales cycle or less. More here: How My VP, Sales Doubled Our Sales in 90 Days. And No, It Wasn’t… Raise prices 20% — on new customers. Not really.

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How Dungeons & Dragons and Pokemon Moved Me Up and Out of My SDR Role

Sales Hacker

Sales isn’t B2B or B2C, it’s H2H [35:04]. Practices to value quality over quantity in marketing quotas [48:30]. What are your hobbies and how can they translate to your professional role? [31:47]. How to prolong your call with prospects [47:18]. How to not think about your work day if you are working from home [49:47].

B2C