Remove B2C Remove Relationship Management Remove Service
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Measuring customer acquisition cost: Best of the MarTechBot

Martech

This data can typically be found in your customer relationship management (CRM) system or sales reports. HubSpot : This is a comprehensive marketing, sales, and service platform that helps track marketing expenses, sales performance, and customer interactions. Tools to measure costs relevant to CAC: 1.

Customers 113
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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

Over the years, you’ve put a lot of money into your customer service centers. You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options. But here’s the thing: Cutting costs can’t come at the expense of customer service. Customer service and profitability go hand in hand.

Service 69
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Evaluate LLM Agents for Enterprise Applications with CRMArena-Pro

Salesforce

Were in the midst of a digital agent revolution where AI is no longer just supporting tasks, but actively driving business processes, from handling service requests to closing complex B2B sales deals. Yet most existing benchmarks including early efforts like CRMArena focus primarily on single-turn, B2C, and customer service scenarios.

B2C 95
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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Service Agent replaces chatbots in handling customer service and replaces chatbots. Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search.

Launch 118
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AI-powered martech news and releases: September 19

Martech

Yellow.ai’s VoiceX is an AI-powered customer service voice tool. VoiceX aims to enable more natural and effective AI-driven voice interactions for customer service. Sprout Social has a new integration with Salesforce’s Agentforce assistant for Service Cloud.

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AI is poised to disrupt the world of martech vendors and users

Martech

It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services. One company, fintech giant Klarna, has gone so far as to ditch two major vendors in favor of DIY software.

CRM 131
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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

Account A business, customer, lead, or prospect a company engages with to sell products or services to. Today, all interactions, contact details, preferred services, and transaction histories are stored in customer relationship management platforms (CRMs). The takeaway remains: Stay focused, and keep the momentum going.