Hubspot

JANUARY 3, 2012

Also consider the point of view behind each account you set up. Also consider the point of view behind each account you set up. Every social media network has a few nuances specific to that network, and it's your job as a social media marketer to master them. 8 Essential Characteristics of an Effective Social Media Business Account.

Networking 63

Networking Follow-up Start-ups Engineering 63

Cience

JANUARY 10, 2020

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. Is this also true for B2B websites? Let’s ask B2B marketers. Google Analytics ?

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. Is this also true for B2B websites? Let’s ask B2B marketers. Google Analytics ?

B2B 52

B2B B2C Retail Clients 52

Salesforce

JANUARY 19, 2022

Keep emails on brand, spend less time making them and increase sales leads. This blog covers why and how we built our first email design system at Salesforce – and how you can, too. view it now. We saw a big jump in our email engagement numbers and an increase in sales leads. Sounds good, right?

Engineering 98

Engineering Territory Education Follow-up 98

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. But, don’t fret.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

JANUARY 14, 2015

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. First Job: Sales Planner at L90. "My What did they do there? What did they like and not like?

Healthcare 71

Healthcare Hospitality Finance Consult 71

ConversionXL

JUNE 9, 2019

Heat maps are a popular conversion optimization tool , but are they really that useful? It’s easy to say that they help you see what users are doing on your site. Sure, of course—but lots of other methods do that too, and perhaps with greater accuracy. So what can heat maps answer? What is a heat map? Heat maps are visual representations of data.

A/B testing 111

A/B testing Price Start-ups Conversion 111

ConversionXL

JULY 3, 2014

When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. If you answered “it’s been awhile” or “never,” you need to keep reading. Only 10% consider brands are doing this well. image source. image source.

Drivers/motivators 133

Drivers/motivators Customers User Experience Retail 133

SalesHandy

AUGUST 10, 2020

Sales Prospecting can be quite a time and cost-intensive process. So sales teams typically invest in sales prospecting tools and processes that help them scale their prospecting workflows. . It’s been analyzed that it takes a healthy volume of leads prospected in a cost-effective way to sustain sales growth. .

Prospecting 119

Prospecting CRM Price Contact 119

ConversionXL

DECEMBER 16, 2015

Heat maps are a popular conversion optimization tool , but what good are they really? It’s easy to say that they help you to see what users are doing on your site. Sure, of course – but lots of other methods do that too, and perhaps with greater accuracy. So how are heat maps useful in the pursuit of higher conversion rates? Click maps.

User Experience 70

User Experience Conversion Trust Follow-up 70

ConversionXL

APRIL 23, 2013

What’s the best way to persuade somebody when talking to them? You have to be confident, talk fast and swear a little among other things. But what about persuading somebody without words – possible? Apparently men have an instinct to aim. This is a clear case of getting people to do what you want without using words. You should.

Drivers/motivators 134

Drivers/motivators Objectives and Key Results E-commerce A/B testing 134

Martech

FEBRUARY 11, 2022

Seth Godin, entrepreneur and bestselling author, summed up the goal of personalized marketing on his blog : “Personalization wasn’t supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. We’ll cover: What is personalization?

E-commerce 117

E-commerce B2C Campaign B2B 117

Hubspot

JUNE 14, 2012

and unfortunately those hair-pulling experiences end up costing ecommerce businesses serious sales. In this blog post, you'll find out what it takes to design an amazing ecommerce online shopping experience that yields transactions and return visits instead of teeth clenching and fist pounding. First, run the sniff test.

Manufacturing 74

Manufacturing Angle Cross-sell Up-sell 74

Hubspot

MAY 26, 2015

This term has lost a lot of relevance in modern web design, though, because the “fold” is almost never in the same place because of different screen sizes and resolutions. This is where you log in and make changes to your website’s content or pages, write blogs, or review form entries. Do you see one you’ve heard lately on this list?

UX 77

UX Engineering Technique Cross-sell 77

Hubspot

AUGUST 21, 2018

Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. To succeed in this fast-paced marketing world, you have to stay ahead of the game. Why Follow Marketing Trends? It is the internet, of course.

Follow-up 101

Follow-up Legal Niche Represent 101

ConversionXL

OCTOBER 31, 2022

According to Insider Intelligence, online retail sales will reach $7.4 trillion by 2025 , making up around one quarter of all retail sales. Find the best mix between sales and brand-focused ads 5. The bar is low for setting up Facebook ads; it’s easy for any business to run an ad. How many captured your attention?

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102

ConversionXL

JUNE 19, 2019

Decline stage: product sales start to shrink. The event offered three days of world-class speakers, misty Baltic beaches, and all the sauna-ing you could take (not to mention a near-endless supply of daylight). There were also plenty of casual chats as well as cameos by attendees and speakers on the piano and in the DJ booth. What is it?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90