Why a Fear of Cold Calling is Destroying the Latest Sales Generation
Iannarino
JULY 29, 2021
Much of the advice they offer validates and even spreads a fear of sales interactions. The poll he posted asked which medium to use first in a prospecting sequence : phone, email, social media, or an in-person visit. First, one-to-many messaging is marketing, not sales. First, one-to-many messaging is marketing, not sales.
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