Remove blog how-to-create-value-in-your-first-sales-meeting
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The Only Two OKRs for Sales

Iannarino

The Gist: Sales is made up of two parts: Opportunity Creation and Opportunity Capture. The more you focus on these major outcomes, the better your results. Your goals and measurements should be based on these two outcomes. The objective is your goal, clearly expressed. The First OKR: Opportunity Creation.

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How to Make Your First Impression Impressive

Iannarino

The Gist: You never get a second chance to make a first impression. Outdated approaches to sales, especially during first meetings, all but ensure a bad first impression. The key to a good first impression is the ability to create value for your client. What Is Your Agenda?

Clients 340
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The Sales Process Was Designed to Solve the Sales Organizations Problems

Iannarino

The Gist: It’s heresy to say so, but the sales process was designed to solve the sales organization’s problems. Creating a repeatable process for salespeople is supposed to ensure success, but it rarely creates value for clients. You need to make sales. You need help now.

Process 333
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How Your First Meeting Repels Your Prospective Client

Iannarino

The Gist: The way to a second meeting is a valuable first meeting. A lot of legacy practices prevent second meetings. You never get a second chance to make a first impression, which means you have a lot riding on your meeting with a new client. How to Avoid a Second Meeting.

Meeting 328
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How Would You Sell Without a Solution

Iannarino

The Gist: The legacy approaches to sales are inadequate for today’s environment. Your prospective clients measure you by how much value you create for them in a number of areas. One way to improve your approach is to remove the crutches you have used to sell. How Will You Open the Call?

Sell 334
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First You Create Value

Iannarino

The Gist: Your clients measure your performance by the value of the conversations they have with you. Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. The first thing you need to do is to create value for your prospective client.

Contract 339
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One Cause of an Aversion to Prospecting

Iannarino

Our only tool in sales is a conversation, making language a primary variable to success. An aversion to prospecting is often caused by horrible approaches to asking for a meeting. The gist, I think, was something about having a discovery call to see how her solutions could help me book more meetings with my prospective clients.