Veloxy

JUNE 22, 2023

In the world of sales, the power of an effective message cannot be underestimated. For instance, the presence of a sound sales enablement strategy has been found to improve sales messaging by 31% ! So how do YOU create a sales messaging strategy that resonates with your target audience and drives results?

Objectives and Key Results 130

Objectives and Key Results Drivers/motivators Sales Technique 130

Highspot

MAY 3, 2024

Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this. But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. What is Revenue Enablement?

Cross-sell 52

Cross-sell GTM Technology Technology 52

Highspot

OCTOBER 31, 2023

Enablement is vital to acclimate to changes in the business climate. By embracing innovation and aligning your enablement programs with business initiatives, you can embody what good looks like and achieve your organization’s goals. Enablement needs to know if and how reps are driving strategic initiatives.

Strategize 72

Strategize CRM Government Closing 72

Veloxy

AUGUST 16, 2023

Shouldn’t the return, along with the uptick in sales, come faster than one year?! You’ve invested in the platform, but how do you ensure you’re truly getting the most out of it? Essential metrics for measuring ROI include sales, marketing and customer service performance indicators.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Partners in Excellence

MAY 17, 2022

I’m a huge fan of sales enablement and some of the outstanding sales enablement practitioners who I count as friends. I think, however, one of the biggest problems with sales enablement is not what they do, or the quality of the programs they develop. Again, I have to start this post with an apology.

Sales 128

Sales High impact Conversion Process 128

Iannarino

JULY 22, 2021

When it results in a negative number, it is often because the formula for revenue growth requires a meta formula: Revenue Growth = Growth of Sales Effectiveness. The most common belief in sales is that more is better than better. No more pushy sales tactics. Why Your Client’s Needs Have Changed.

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Technique Growth Clients Contact 306

Highspot

MARCH 25, 2024

How does using one platform for all of your sales enablement efforts help enablement, marketing, and sales boost performance? Here are tips to accelerate sales performance with a unified enablement platform. TIP: Leverage your enablement platform to merchandise your content with reps.

Promote 52

Promote Pitch Technology Technology 52

Veloxy

JUNE 21, 2022

Fast forward to today’s post-pandemic business world, and our research shows that sales teams are starting to put the customer experience first—and team (or collaborative) selling is an integral part of that sales plan. Ebook: Field Sales Report. Get your hands on all of the data, timely insights, and applicable takeaways.

Sell 189

Sell Inside sales Sports Cross-sell 189

Veloxy

SEPTEMBER 14, 2022

Send a couple of hundred emails and they’ll land in your leads inbox in no time—proof, you have 100% deliverability. If an email campaign is sent to your Salesforce leads and 20% land in the SPAM folder , is it still an email campaign? In this blog post, you’ll learn how to improve email deliverability to 98%, and in some cases 100%.

Transportation 130

Transportation Inside sales Drivers/motivators Campaign 130

Iannarino

JULY 24, 2021

There are (still) only two things we do in sales: we create opportunities and we pursue them. Build your sales workday around the outcomes you need to create, working in the order that enables the next outcome. There is an order of importance in sales, prioritizing certain tasks over others.

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Sales Clients Prospecting Meeting 298

Highspot

DECEMBER 12, 2023

The key is to measure your direct impact on priority initiatives and correlate those to the business results that matter most to your C-suite. In doing so, you can convey how investing in enablement helps leaders realize their business goals.

Contract 59

Contract Pipeline Drivers/motivators Technology 59

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. Amazon Web Services has done just that, under the management of John-Marc Clark, global distribution leader.

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B2B Cross-sell Hospitality GTM 106

Veloxy

MARCH 22, 2021

If there’s one question reps and sales managers always ask themselves, it’s ‘where did all the time go?’ More often than not, it seems that there’s just not enough hours in the day to get everything done no matter how efficient you are. So, what’s a sales manager to do? Salesforce? 1: Salesforce is Easy to Use.

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CRM Education Up-sell Service 242

Highspot

JANUARY 18, 2024

When your content is poorly managed, reps share ineffective assets with buyers. Enablement has little visibility into how reps are using content or if it’s landing in the field. How can you take control of your content to ensure it’s effective, adopted, and used in the right ways?

Government 52

Government Strategize Promote Go To Market 52

Understanding the Sales Force

SEPTEMBER 20, 2023

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. Some are written by sales experts. Some are written by enablement experts. I am concerned about the subjects being curated for sales and sales leadership professionals.

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GTM Sales Manufacturing Lead generation 81

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness. Sellers, however, tend to view their success point as the sale.

Customers 107

Customers Objectives and Key Results Drivers/motivators Pipeline 107

Heinz Marketing

NOVEMBER 23, 2023

This change is more than just adopting new technologies; it’s about transforming how companies operate and engage with their clients. For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential.

GTM 123

GTM B2B Technology Technology 123

Martech

JUNE 23, 2023

This release adds to last month’s release to book meetings on behalf of other users, such as sales or business development representatives (SDRs/BDRs) who book meetings for account executives (AEs). Previously, many teams had to leave HubSpot and use a point solution to manage the high volumes of daily prospecting activities efficiently.

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Contact Campaign Meeting Prospecting 95

Highspot

SEPTEMBER 1, 2023

However, you can’t establish a sales enablement team today and expect to move the needle on business outcomes tomorrow. First, you need to set a strong foundation with a Strategic Enablement approach that helps you align your efforts to key business priorities so you can turn strategy into action.

Strategize 59

Strategize Sales Pitch Follow-up 59

PandaDoc

MARCH 26, 2024

Imagine you’re playing a video game where your goal is to guide a character through different levels until they reach the final stage. To do that efficiently, the right processes paired with a robust sales tech stack featuring a CRM and sales enablement software is key. What is a sales pipeline?

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Pipeline Contract CRM Customer Relationship Management 52

Accent Technologies

SEPTEMBER 5, 2023

Let's explore how this technology transforms content creation and knowledge management for marketing professionals. An Enterprise ChatGPT solution provides a centralized knowledgebase, where marketers can consolidate all their valuable content resources—be it blog articles, websites, product information, or sales collateral.

Cross-sell 97

Cross-sell Technology Technology Service 97

Partners in Excellence

MARCH 2, 2021

Sadly, the trend in developing sales people skills is toward a higher level of prescription. We try to formularize all the activities our sales people do with customers. We can’t possibly think of everything out people will face, scripting how they handle these situations. And the results they produce are declining.

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Sell Conversion Customers Process 128

Salesforce

NOVEMBER 2, 2023

Remember building your first email campaign? Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? Automation doesn’t mean impersonal responses and a cookie-cutter approach to your email workflow. That’s all a thing of the past.

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Campaign Customer Relationship Management Contact Relationship Management 122

Martech

NOVEMBER 27, 2023

Here are the updates relevant to managers. Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., Publish videos and posts with more than four images to your personal LinkedIn accounts.

Contact 84

Contact Campaign Service Conversion 84

Hubspot

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible.

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Cold Call Territory Prospecting Sales 80

PandaDoc

APRIL 8, 2024

A deal desk introduces a new approach to managing deals. This article highlights how a deal desk functions and its ability to transform the way companies tackle their sales strategy. Their cross-functional expertise enables them to create proposals tailored to customers’ needs. Let’s get to it!

Negotiate 52

Negotiate Cross-sell Contract Legal 52

Partners in Excellence

NOVEMBER 3, 2022

We talked about something I rarely hear managers discussing, and something I don’t see pundits commenting on. How do we challenge and retain our people longer? How can we enable them to contribute at higher levels?” I seldom hear career pathing discussions from sales leadership.

Sell 113

Sell Growth Engineering Account management 113

Search Engine Land

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.

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UX Manufacturing Clients Growth 116

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Go to market launches are critical for most companies. At the same time, almost 95% of them tend to fail.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Partners in Excellence

MAY 13, 2022

Here’s a pop quiz for sellers and sales enablement folks. Be honest, don’t cheat…… Raise your hand if you have had a formal training program on change and change management! Our sales training programs spend a lot of time helping us develop skills around what we sell and how we sell.

Sell 88

Sell Objection handling Negotiate Customers 88

SalesLoft

NOVEMBER 20, 2023

There’s so much quality information online — in blog posts and ebooks, on social media and review sites — sellers have a shortened opportunity to impact buying decisions. That means sales reps must make the most of every chance they get to interact with a prospect. Sales enablement, and sales enablement tools, help them do just that.

Customers 52

Customers Sales CRM Customer Relationship Management 52

Partners in Excellence

AUGUST 4, 2021

My friend, Orrin Broberg, wrote a great post: 5 Critical Sales Enablement Mistakes To Avoid. His first point was stunning in it’s simplicity, we fail to give sales people what they need. It’s a critical issue, we have to understand, at a deep level, what sales people need to perform at the highest levels possible.

Sales 134

Sales CRM Technology Technology 134

Salesforce

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. Most likely, your mobile team is already doing this without much guidance or forethought. They also know that customer trust can lead to more sales.

Service 105

Service Growth Cross-sell Appointment 105

PandaDoc

FEBRUARY 23, 2024

Leads, opportunities, sales: That’s the natural sequence of the sales process, right? Below, we’ll discuss the impact that a robust opportunity management process can have on your bottom line. Below, we’ll discuss the impact that a robust opportunity management process can have on your bottom line.

Objectives and Key Results 52

Objectives and Key Results CRM Contract Strategic partnership 52

PandaDoc

MAY 13, 2024

Sales and marketing are two terms that are often used interchangeably. Both business processes are crucial to generating revenue and keeping your company profitable. In this guide, we’ll cover the basics of sales vs marketing and how you can better align and use them in your business.

Contract 52

Contract Legal A/B testing Teamwork 52

Sales Hacker

MARCH 8, 2024

Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Early-bird tickets expire next week.

GTM 94

GTM Growth Cross-sell Referrals 94

Martech

SEPTEMBER 16, 2022

How important is personalization in content marketing? How effective is content marketing? What types of tools or software enable content marketing? How content marketing can help marketers succeed. guides, articles, blog posts, graphics, videos, social posts, etc.) website, blog, social media).

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E-commerce Cross-sell Drivers/motivators Prospecting 128