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The Science of Content Success: Analyzing Metrics in B2B Marketing

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. The Role of Metrics in B2B Content Marketing First things first: Why bother with metrics?

B2B 62
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How To Create a Great Voice and Tone for Your Brand

Salesforce

It stands for vision, values, methods, obstacles, and measures. It stands for vision, values, methods, obstacles, and measures. Check out this snippet of a blog post about Slack : What does Slack have in common with lasers and scuba diving? In this article, we’ll break down: 1) The basics of brand voice and tone.

Trust 98
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Cold Calling: Everything a Salesperson Needs to Know

Veloxy

What they need is someone who understands the complexity of a sales call, what needs to be said, and how to say it. It’s acting as your customer’s go-to trusted advisor by delivering a value-added, consultative, and personalized experience. So, cold calling must be doing something right? They’ll thank you for it.

Cold Call 211
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82 Open Ended Sales Questions (Ultimate Guide Included)

Veloxy

With the information in this blog, you’ll have a better understanding of how to effectively use open ended questions to drive your sales success (especially if you’re in field sales). Close ended questions are questions that can be answered with a “yes” or “no,” or with a specific piece of information.

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10 of the Best Podcasts About Business and Management

Hubspot

Let’s be frank. Who has the time to keep up with all our favorite blogs and social feeds nowadays? In this podcast, Geisler shares practical lessons for managers who want to be great bosses. A recent comScore survey found that 22% of U.S. internet users listen to podcasts at least once a week. It makes sense.

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9 Marketing Books to Read Before Q1 Ends

Hubspot

But something that might seem recreational on the surface could actually be vital to your career development. Even better, there's a veritable plethora of books available on marketing, specifically, and some of them can be quite influential. Simply put, marketers comprise an impressively busy population. Source: Tom Writes A Book.

UX 78
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Sales Pipeline Radio, Episode 197 Q & A with Steve Gordon @steve_gordon

Heinz Marketing

Pacific you can find the transcription and recording here on the blog every Monday morning. I don’t have $40 billion to be able to throw at it to catch up. By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Okay, all right.