Why a Fear of Cold Calling is Destroying the Latest Sales Generation
Iannarino
JULY 29, 2021
The poll he posted asked which medium to use first in a prospecting sequence : phone, email, social media, or an in-person visit. He argued (and I agree) that the phone should start your sequence. First, one-to-many messaging is marketing, not sales. To be honest, I’m having trouble following that logic.
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