Hubspot

MARCH 12, 2018

Where Sales Prospecting Went Bad. I'm not sure where sales prospecting went bad. My theory is that someone applied some math to this whole prospecting sales funnel-y thing and realized that spam is actually a decent prospecting method. This sad state of affairs is fully the fault of sales leaders -- including myself.

Prospecting 101

Prospecting Referrals Sales Up-sell 101

ConversionXL

SEPTEMBER 14, 2015

As Andrew Anderson said in an Adobe article : Andrew Anderson: “In an ideal world, you would already know all possible values, be able to intrinsically call the value of each action, and then apply all your resources towards that one action that causes you the greatest return (a greedy action). Question is, when? Image Source.

A/B testing 116

A/B testing Campaign Intrinsic Conversion 116

SaaStr

JUNE 10, 2020

Join TripActions CMO Meagen Eisenberg at SaaStr Summit as she highlights her approach to ensuring Marketing delivers on its mission-critical role even in times of uncertainty or crisis. The true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Meagan Eisenberg | CMO @ TripActions.

Launch 73

Launch Start-ups Drivers/motivators Pipeline 73

Martech

OCTOBER 17, 2023

Dig deeper: What marketers need to know about authenticity in influencer marketing The ripple effect: Broadening horizons Think of influencers as the epicenter of a massive, ever-expanding circle. Have you ever hit up that cozy café in town? You know, where the barista nails your wild latte mix and chats about your latest adventure?

B2B 121

B2B Niche Contract Campaign 121

Hubspot

MAY 23, 2017

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements. Every year, their percentage would go up.

Clients 73

Clients Technology Technology Contract 73

Martech

APRIL 4, 2022

If you are, you’re probably not getting the full value from your testing. If you want to determine which approach works better, testing is the obvious approach. Through experimentation, we can statistically prove which messaging, creative or page generates a better response and increased sales.

Electricity 98

Electricity Strategize Growth Campaign 98

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Table of contents What is the dark funnel? Table of contents What is the dark funnel? What is the dark funnel?

A/B testing 103

A/B testing B2B Trust Follow-up 103

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Have been recommended by sales professionals. Here’s how you can find the sales books that are most relevant to you. Here they are… The 97 Best Sales Books in 2020.

Sales 141

Sales Objectives and Key Results Technique Non-Profits 141

Veloxy

SEPTEMBER 29, 2021

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. Why waste that value?

Territory 342

Territory Represent Sales Lead generation 342

The 5% Institute

JUNE 19, 2023

In today’s competitive business landscape, generating sales is crucial for the success and growth of any company. Whether you are a small business owner or a seasoned entrepreneur, implementing effective strategies to generate sales is vital for sustaining profitability and expanding your customer base.

Objectives and Key Results 52

Objectives and Key Results Referrals A/B testing Sales 52

Heinz Marketing

SEPTEMBER 6, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Pipeline 94

Pipeline Sales Up-sell Government 94

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

VanillaSoft

JUNE 30, 2021

However, as your donor base grows, your approach must scale with it. The support that donors give to educational institutions is what fuels their operations. Getting the right individuals to pledge support and cultivating their loyalty is not always easy. It is only now that the pace is picking up steadily. Evaluate your process.

Education 66

Education Campaign Follow-up Contact 66

ConversionXL

DECEMBER 4, 2014

It’s sad, but most sites are still built the stupid way – based on a committee meeting (no conversion analysts involved – just clueless marketing execs chatting) or the HiPPO (highest paid person’s opinion ). Furthermore, its online sales plunged by 8.1% Should you redesign the whole website? Probably not though.

Conversion 124

Conversion User Experience A/B testing Launch 124

ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. Image source). So what should you focus on when?

Growth 117

Growth SQL A/B testing Conversion 117

Sales Hacker

JUNE 13, 2019

We all know how important sales referrals are… According to the Harvard Business Review , “Nine in 10 buying decisions are made with peer recommendations.”. Statistics gathered by Influitive tell us, “Business-to-business companies with referrals have a 70% higher conversion rate, and they report a 69% faster close time on sales.”.

Referrals 104

Referrals Process Contract Contact 104

ConversionXL

APRIL 3, 2018

The event had returning attendees… Again wow’d by #CXLLive — plenty of knowledge to bring back to the team. Two pizza approach – organized for execution. CXL Live is our flagship conference about growth and optimization. Shoutout to @PeepLaja and the rest of the CXL team for making this happen year after year.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

OCTOBER 23, 2019

These articles make it seem like conversion optimization is a checklist, one you can run down, try everything, and get massive uplifts. ’ These blog posts are written by publishers who want more traffic and click bait, which is why most of them are titled something like ‘The 1 tip that increases revenues by 780% every single time.'”

Conversion 81

Conversion A/B testing Objectives and Key Results Non-Profits 81

Cience

FEBRUARY 5, 2019

Her straight-forward approach and laser focus make her the go-to resource for both her clients and colleagues. As Managing Partner, she leverages her colleagues’ experience in sales process methodology, measurement and metric development, project management, and recruiting to build high performing teams for clients. Laurie Page.

Appointment 50

Appointment Inside sales Quota Clients 50

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Top 2018 Sales Trends & Predictions – Strategic Headlines.

Sales 96

Sales Cross-sell Up-sell Pipeline 96

The Lost Book of Sales

JULY 12, 2021

It's one of those books that you have to read if you work in sales or technology. I've read online that many readers valued the material in the book, but it didn’t really tell them anything they didn’t know already. Being sales vs. market driven when crossing the chasm. Table of Contents. A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

AUGUST 1, 2018

How did your grandparents, parents, and younger siblings grow up gossiping about the latest party? I bet they’d all have different answers. Don’t believe me? Let’s take a trip back in time. First, we sent letters. If you think handwriting a card took a long time, think about the time it took to receive a response by plane, train … or pony.

Conversion 78

Conversion CRM Cross-sell Technology 78

SaaStr

SEPTEMBER 2, 2020

Join the discussion on how business can be more than just about profit, it’s also about giving back in any and every way they can, especially in these challenging times of Covid-19. Amy Lesnick | CEO @ Pledge 1%. Yvonne Wassenaar | CEO @ Puppet. Sameer Dholakia | CEO @ SendGrid. Ajay Agarwal | Partner @ Bain Capital. Thank you for joining us.

Start-ups 122

Start-ups Healthcare Education Up-sell 122

ConversionXL

MAY 15, 2014

…it seems to me the benefits only compound for you if you took a quick break from pushing sales & just asked. . …it seems to me the benefits only compound for you if you took a quick break from pushing sales & just asked. Think about that for a second. Do you know for sure? Welcome emails. First purchase emails.

Customers 122

Customers UX Launch User Experience 122

Lead Fuze

AUGUST 5, 2021

We have prepared the roundup of the best sales blogs just for you! Bloggers are adroit wordsmiths able to paint a powerful picture that actually serves to bring value to our work lives. These are the best sales blogs you need to be following to keep your sales blade sharp. Sales Hacker.

Negotiate 98

Negotiate Sales Retail B2B 98

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. calls to action and sales-focused product pages alone. Yet the average ecommerce conversion rate is between 1 and 3%. One key to transition visitors into purchasers is building trust.

Closing 131

Closing Electricity Education Non-Profits 131

SaaStr

MARCH 31, 2024

At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. We’ve had a ton of great HubSpot content over the years but you may have missed this one, and it was a great one. Raise your hand, just for a little bit of fun. Dharmesh Shah : Wow.

Teamwork 109

Teamwork Start-ups Engineering Up-sell 109