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From Legacy to Modern Sales Approaches, Locus of Value | Part 8

Iannarino

The legacy solution approach to sales finds value in the solution the salesperson provides. The modern approach utilizes the salesperson’s insights, advice, and recommendations to create value in conversations. Until the 1980s or so, clients had little access to product information without interacting with a salesperson.

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Why a Fear of Cold Calling is Destroying the Latest Sales Generation

Iannarino

Second, no individual salesperson has a Facebook pixel and a budget to run ads. Relying on Facebook ads may be the right choice for entrepreneurs but its awful advice for a salesperson. The Gist: Salespeople are being taught to fear cold calling by people who should know better. Master Cold Calling with this FREE eBook.

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The New Sales Conversation

Iannarino

The Gist: A new sales conversation is replacing the traditional sales call. The new conversation provides value in areas where we have not yet enabled salespeople. There is a new sales conversation , and it shares little with legacy sales techniques of 10, 25, or even 50 years ago. The Salesperson’s Dilemma.

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Legacy Approach vs Modern Sales Conversation Structures

Iannarino

For salespeople who want to be treated as partners, there is a new sales conversation that creates greater value. The idea is that small talk at the beginning of the conversation would help the salesperson connect with their prospective client , making clients more likely to buy. A Modern, Consultative Sales Conversation.

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Few Want to Go Into Sales

Iannarino

The Gist: The decades-old stereotype of a high-pressure salesperson is no longer accurate. So I asked my class one more question: other than your parents, what direct, personal experience have you had with a salesperson? While some sales organizations still use legacy approaches, none of them are based on high-pressure sales.

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How Your Client Justifies Buying from You

Iannarino

The Gist: A modern approach to sales calls for a new sales conversation. If you look a level or two deeper than the average salesperson, you might notice that your clients are operating from a set of once-true assumptions that are no longer accurate. Here are four characteristics of value creation that tip the scales in your direction.

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From Legacy to Modern Sales Approaches, Information | Part 3

Iannarino

Acquiring information required speaking to a salesperson, whether the purchase was for a business or a consumer. Typically, the salesperson’s knowledge would be limited to their products and services, expertise that is still necessary but no longer sufficient for modern B2B sales. Part 2 | The Starting Question.

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