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How to make the most of GA4 for SEO

Search Engine Land

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. You can see impressions, clicks, click-through rate (CTR) and average keyword rankings. Google or Bing) and see how well these campaigns are performing.

CTR 124
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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

B2B 124
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include? What does email marketing include?

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How AI is advancing advertising and changing consumer engagement

Search Engine Land

. “And I’d say one of the biggest and most fundamental changes through AI is that we’ve changed search from this to this. From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. We’ve made the box bigger.”

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Brand Protection: The complete guide by Adthena

Search Engine Land

Let’s unlock the secrets of brand protection, safeguard your reputation and optimize your campaigns for success. It safeguards your online presence and reputation by: Keeping your brand front and center in search engines. This eats away at your budget and reduces the effectiveness of your campaigns.

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How SEO can work with digital marketing teams

Search Engine Land

For example, meta descriptions are like paid ad headlines, so studying high-performing ad copy and click-through rates can help improve SEO content’s impact on search results. When channels and campaigns have clarity on their roles, they can focus their efforts effectively. Aligning data across teams is crucial.

UX 105
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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

Sales & Marketing Teams: Looking for freelancers, consultants, or collaborators to help drive campaigns or develop a project? Whether it’s engineers sharing new product features or customer success reps highlighting client wins, your entire team can contribute to the company’s growing authority.

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