Search Engine Land

AUGUST 12, 2024

Testing manual vs. smart bidding To test these bidding strategies, you need to be able to control variables and have a risk-tolerant campaign. The key is supporting your chosen strategy and communicating your decisions clearly with your client. For local businesses, this can be straightforward. Business email address Sign me up!

Objectives and Key Results 94

Objectives and Key Results Non-Profits Campaign Networking 94

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. This process involves analyzing key metrics and using what methods work best for you.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Martech

OCTOBER 29, 2024

Select an objective specific enough to guide the process toward something useful, but loose enough to allow for the unexpected. This problem is too loose: “Develop a campaign no one else is doing and half our current customers will respond to.” To get fresh results, you must converse with the world.

Objectives and Key Results 126

Objectives and Key Results X-functional A/B testing Campaign 126

Salesforce

DECEMBER 2, 2024

Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. If no one owns lead management, then no one is paying close attention to which leads are actually working and why. It allocates time, budget and efforts toward closing deals. Become an Opportunity Object expert. Efficiency.

Closing 59

Closing Objectives and Key Results Manufacturing B2B 59

The 5% Institute

AUGUST 9, 2021

Closing sales training is crucial for not only new Sales Professionals, but also for seasoned Sales Pro’s and Business Owners who want to refresh their sales process , and even learn new skills and ideas. The various aspects of closing sales training, to ensure you’re successful in your field. Consistently deliver results.

Closing 145

Closing Objectives and Key Results Lead generation Sales 145

Search Engine Land

SEPTEMBER 25, 2024

From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. Here are the key points from their discussion. .” “The more people that adopt PMax because of Google’s push for the new shiny object, the more they make it easier to deprecate certain things.

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Veloxy

NOVEMBER 15, 2022

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? Crucially, it identifies the high-value accounts that demand greater attention and offer the best closing potential. The results? The 5 key features are detailed below: 1. Internal alignment.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

SEPTEMBER 28, 2021

It’s really important that marketers leverage your existing marketing elements creatively to help sales close deals with key accounts,” Didner said. If you want to create campaigns, you can think about some creative ideas for your salespeople to engage with key accounts.”. Defining ABM broadly. Didner said.

Campaign 111

Campaign Objectives and Key Results Customers B2B 111

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. This interconnectivity helps sales teams optimize their workflows and dedicate more time to what matters most: building customer relationships and closing deals. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple.

Product 130

Product CRM Price Objectives and Key Results 130

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. However, minimum thresholds can vary by campaign type, as shown in the table below.

Profit margin 134

Profit margin Objectives and Key Results Campaign B2C 134

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Business development managers (BDMs), account executives, and anyone who can self-generate leads and close deals.” For example: “Navigated procurement processes in enterprise SaaS, closing $1.2M Closing deals is great.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Search Engine Land

FEBRUARY 14, 2024

There are over half a dozen options, each serving different objectives and use cases. Media buyers constantly bounce from one bid strategy to the next, and it’s not uncommon for a campaign to switch between strategies depending on where it’s at in the lifecycle. Dig deeper: Bidding and bid adjustments in paid search campaigns 3.

Campaign 124

Campaign Objectives and Key Results Profit margin Lead generation 124

Martech

JANUARY 14, 2025

Compare campaigns with more customization and easy exports. Control who can create CRM objects with new create permissions. How it helps you This update helps managers make better data-driven decisions by comparing detailed campaign metrics, including custom properties that provide additional context.

Objectives and Key Results 67

Objectives and Key Results CRM Campaign Pipeline 67

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. Control is shifting to the periphery of the ads system.

Campaign 114

Campaign E-commerce Objectives and Key Results Profit margin 114

Martech

DECEMBER 18, 2023

Analyzing campaign performance data. Dig deeper: Integrating marketing with technology: Best of the MarTechBot The foundational pillars of AIOps The fundamental principles of AI operations are closely aligned with the foundational pillars of marketing operations: Project management. Optimizing assets for different platforms.

Government 120

Government Objectives and Key Results Campaign Legal 120

Martech

JANUARY 22, 2024

You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. For digital marketing agencies, driving campaigns is only half the battle. For digital marketing agencies, driving campaigns is only half the battle.

Clients 114

Clients Closing Objectives and Key Results SQL 114

Sales Hacker

SEPTEMBER 24, 2022

In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results. In B2B sales orgs, you’ll encounter two common models of the journey from prospect to closed deal. Email outreach campaigns. What is a sales funnel?

Objectives and Key Results 131

Objectives and Key Results Cold Call Sales Follow-up 131

Search Engine Land

JANUARY 20, 2023

SEO metrics are data sets that help determine the success of SEO’s role in digital marketing campaigns. More importantly, SEO metrics help businesses refine marketing campaigns to steer them toward the delivery of marketing goals. Head to Search Results in the left-hand menu. Which pages are generating the right clicks?

Objectives and Key Results 115

Objectives and Key Results Conversion Campaign Consult 115

Search Engine Land

OCTOBER 8, 2024

From campaign setup to targeting and optimization, you’ll find strategies to suit both short and long sales cycles, helping you generate quality leads and boost conversions. Campaign strategy The campaign strategy will depend on the length of the sales cycle. Remarketing. Demand Gen. And possibly Performance Max.

Service 96

Service Appointment Objectives and Key Results Campaign 96

Openview

MAY 30, 2018

In this guide, you’ll find tips for designing sales compensation packages that yield results and actually scale. The key, of course, is to find the middle ground — the point at which every employee who makes up your sales organization feels fully motivated to deliver results that fuel smart growth.

Objectives and Key Results 162

Objectives and Key Results Commission Appointment Lead generation 162

Martech

JULY 7, 2023

Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard. Why you should track it When reviewing your metrics holistically, this metric will help you calculate your per-email-campaign success. You can use it to compare the success rates of email campaigns that target different-priced items.

Campaign 122

Campaign Represent Objectives and Key Results Conversion 122

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention. Here are the three key advantages: 1.

Cross-sell 246

Cross-sell Objectives and Key Results Teamwork Growth 246

Martech

MARCH 17, 2025

This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns. Every marketing leader needs to watch this challenge closely. Instead of looking for the next shiny object, ask: What’s actually driving results?

Objectives and Key Results 111

Objectives and Key Results Technology Technology High impact 111

Martech

OCTOBER 9, 2024

You’ve launched a campaign, generated leads and now — nothing. Sales zeroes in on closing deals and revenue. Marketing might deliver leads, but sales doesn’t follow up fast enough or misses key insights like buyer personas or content performance. Lead response time : Quick follow-up increases the likelihood of closing a deal.

Growth 128

Growth Objectives and Key Results Pipeline Sales 128

Hubspot

JULY 22, 2024

In inbound sales , prospects willingly “opt-in” and become a lead after encountering your website or campaign. In many cases, prospects need to be compelled to act, and digital channels may not be enough to close the sale. Option 2: Objection I understand. It's also especially powerful when paired with the inbound methodology.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

RingDNA

MARCH 18, 2025

Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. By leveraging this sophisticated technology, you can monitor, analyze, and optimize all of your conversations with buyers to ensure that each engagement yields maximum results. The result?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. Grab a warm coffee or tea and let’s get started!

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Search Engine Land

FEBRUARY 19, 2024

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Sales Pop!

OCTOBER 18, 2021

A well-defined sales process allows salespeople to close deals predictably. Among sales teams who use sales analytics tools, 74% said they are extremely important for closing deals. By the way, the dev team has recently designed a tool for low-volume basic cold emails, i.e. Hunter Campaigns.

Prospecting 243

Prospecting Price CRM Lead generation 243

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Product training techniques like gamification keep teams motivated.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

APRIL 20, 2025

Key Takeaways Microlearning delivers targeted knowledge in bite-sized, engaging formats. Your GTM team must understand product details and perfect messaging to overcome competitive objections, influence prospective buyer decisions, and drive real results. Review the gaps in sales calls, win/loss data, and campaign results.

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

Salesforce

APRIL 3, 2025

Without a clear audience strategy, your campaigns are flying blind. By using data-driven insights to build and optimize an audience strategy, marketers can ensure their campaigns are relevant, timely, and impactful, ultimately driving better results and building stronger customer relationships. Watch the demo 2.

Objectives and Key Results 66

Objectives and Key Results Campaign Click Through Rate Strategic planning 66

Veloxy

AUGUST 16, 2023

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Key Factors Affecting Salesforce ROI Several factors influence Salesforce ROI, including user adoption, data quality, customization and integration.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Heinz Marketing

MAY 1, 2024

It allows businesses to dissect and assign value to various interactions, aiding in the optimization of campaigns and strategic resource allocation. When building and implementing an attribution model it involves several steps, from defining your objects to choosing the right methodology and analyzing the results.

Objectives and Key Results 109

Objectives and Key Results Customers Campaign Technique 109

Heinz Marketing

SEPTEMBER 9, 2021

Here’s a few to get you started: Define your objectives and decide what’s most important to your organization. Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations.

B2B 132

B2B Objectives and Key Results CRM Campaign 132

Highspot

MAY 18, 2025

Key takeaways ABM and sales enablement help teams focus on the right accounts and equip reps with the tools to convert prospects into customers. Organizations have realized that certain key accounts drive the highest lifetime value (LTV) with lower customer acquisition costs (CAC).

Healthcare 52

Healthcare Objectives and Key Results Finance Sales 52