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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights.

Retail 127
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The Ultimate Sales Funnel Creator – How Clickfunnels Changes The Game

ClickFunnels

We also have a Two Comma Club X award for entrepreneurs who have generated $10,000,000+ within their sales funnels. That’s why we made sure that our users could easily create their own email marketing campaigns to follow up with leads. Pay their commissions. We have so far given out 17 of these! Manage your affiliates.

Gaming 239
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Why You Should Kill Your Competitor in SaaS

SaaStr

Back in the day, DocuSign would pay their reps a full sales commission if they stole a deal from us — and then give the product away for free for the rest of the term. Have dedicated marketing and campaigns to lost customers. Call into your competitor’s accounts. Aggressive? Probably, if you have the capital.

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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Scalability issues (you need SDRs only for some campaigns). Opportunistic side bets by signing up some commission-only sales agents. Assigning sales functions to other departments (we’ve seen R&D doing sourcing).

B2B 79
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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

To understand perceptions of the platform, TikTok commissioned a Neilsen study. It helped drive the campaign to 193 million views , growing the company’s brand awareness and helping GymShark build a community on the platform in the process. The Essence Vault’s ad campaign is a great example of TikTok users’ openness to ads.

Customers 115
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113
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Using Intent Data & the Freemium Book Model to Have More Meetings

Lead Fuze

When I first began hiring salespeople, I thought base pay plus commissions and bonuses would be enough motivation for them. Velocity Filter: Use the COUNTIF function to count how many times a row has duplicate values. One of the most common functions for ZoomInfo users is sales, so we would assume this to be true.

Meeting 40