Martech

JULY 11, 2024

If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. They’re building a relationship based on interest, not jumping to selling a solution they have shown no real interest in pursuing. The post Why B2B marketers get their signals crossed appeared first on MarTech.

B2B 135

B2B Cross-sell Drivers/motivators Pipeline 135

Salesforce

AUGUST 8, 2024

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing? Test and refine your email strategy.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

JULY 15, 2024

Retention Costs: Determine the costs associated with implementing loyalty actions, such as loyalty programs, customer retention campaigns, personalized offers, customer service initiatives and any other activities aimed at retaining existing customers. It includes expenses related to marketing campaigns, advertising, and sales efforts.

Customers 116

Customers Objectives and Key Results Cross-sell Follow-up 116

Martech

NOVEMBER 7, 2024

This is achieved using granular filters such as job titles, geographic locations and company names to ensure that only the relevant people (think buying committee ) from the target accounts are exposed to your campaigns. They unlock an account-based approach to marketing, which is the right GTM for any business selling to an account.

B2B 130

B2B Contract GTM CRM 130

ClickFunnels

JULY 2, 2021

Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Getting Social Proof Keep Optimizing Your Sales Funnel! 2 Add Cross-Sells, Upsells, and Downsells.

Cross-sell 246

Cross-sell Sales Niche Price 246

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Lead scoring is crucial for tackling this challenge by ranking and assessing prospects’ readiness to buy.

Cross-sell 123

Cross-sell Lead generation GTM Territory 123

Martech

SEPTEMBER 12, 2024

Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. DMi Partners’ Lumina by DMi is a platform for measuring and reporting affiliate campaigns. Oracle Cloud ERP’s AI optimizes financial processes, improves sustainability analytics and has predictive cash forecasting capabilities.

Cross-sell 115

Cross-sell Construction Legal Contract 115

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

ClickFunnels

JANUARY 26, 2022

Lead Quantity vs. Lead Quality Build a Value Ladder Sales Funnel Add Upsells, Downsells, and Cross Sells to Each Offer Want Russell To Show You How To Build Your First Sales Funnel? Create a customer persona based on those attributes, then use it to make the targeting of your lead generation campaigns more precise. I love them!

Cross-sell 244

Cross-sell Lead generation Pitch Sales 244

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Salesforce

JULY 18, 2024

With the data all in one place, they could increase customer margins while cross-selling and upselling their hero products by building sophisticated customer management and data capabilities. MOL Group selected the IBM watsonx AI and data platform to help connect and harmonize all relevant data sources into Data Cloud.

A/B testing 98

A/B testing Retail CRM Consult 98

Martech

APRIL 29, 2025

Campaign Designer (beta) What is it? An embedded, AI-driven canvas that generates multi-touch campaign briefs drafting messages, wait-steps, decision points and channel suggestions by analyzing your historical campaigns and engagement data. ‘Build Your Own’ custom campaigns UI What is it?

Cross-sell 73

Cross-sell Campaign Appointment Prospecting 73

Martech

MARCH 4, 2024

It allows companies to set up campaigns that run on their own without further human intervention. This particular example is about email, but you can apply the same principles to other campaigns. Include the logic of your personalization campaign in that document. Keep track of the volume of each of your campaigns.

Campaign 134

Campaign Cross-sell Contact Follow-up 134

Salesforce

NOVEMBER 25, 2024

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. Data Cloud also gives customers the data foundation necessary to use Agentforce to build campaigns, and send customers SMS messages without having to use a third-party platform.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

Search Engine Land

JULY 16, 2024

Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members. Cost savings Loyalty programs are not only a money maker, they are also a money saver.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Veloxy

AUGUST 10, 2021

But not to worry, the additional free time will allow your employees to spend more time actually selling and connecting with prospects. These tools will pull valuable information based on the buying trends to arm your teams with tactics and data for upselling and cross-selling. 12: Audience Selection.

Process 328

Process Sales Technique Pipeline 328

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Contact 115

Heinz Marketing

OCTOBER 31, 2020

The Eight Prospecting Paradoxes That Cause Selling Schizophrenia. Some paradoxes that will widen your view around how top salespeople think around selling, cold calling, and prospecting. 7 Reasons Why You’re Missing Cross-Channel Marketing Opportunities. Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team.

B2B 138

B2B Prospecting Cross-sell Cold Call 138

ClickFunnels

JANUARY 28, 2022

That being said, the goal of lead generation isn’t to collect as many email addresses as possible, it’s to get the contact details of your dream customers so that you could then sell them your products. Take a look at your current lead generation strategy: Which lead generation campaign is producing the best results?

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 84

GTM Engineering Customers Cross-sell 84

Martech

FEBRUARY 24, 2025

AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more. Execute marketing campaigns by identifying the right audience, content and channels, continuously refining these choices as it learns.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Veloxy

MARCH 15, 2023

It also involves the development of processes and strategies that support the revenue team in achieving their goals, such as marketing initiatives, customer experience improvements, cross-functional collaboration, and more. Why is revenue enablement important?

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. selling a different product or upgrading their current product to a new version).

Inside sales 246

Inside sales B2B CRM Price 246

Martech

JULY 25, 2023

But when it comes to email marketing, we often find ourselves channeling Promoter A — blitzing our subscribers with emails and crossing our fingers for conversions. Shifting from a spray-and-pray campaign to a more personal, conversational approach can be a game-changer for your email marketing results. Let’s dive into how.

Campaign 98

Campaign Conversion Click Through Rate Promote 98

Martech

SEPTEMBER 16, 2024

Demand generation Role: Drive awareness and interest through targeted campaigns. Increase cross-sell and upsell revenue by 25%. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%.

Go To Market 66

Go To Market Objectives and Key Results A/B testing Territory 66

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promote 96

Promote Campaign B2C Retail 96

ClickFunnels

OCTOBER 18, 2021

However, if you have never run a paid advertising campaign before, then you need to be careful because when you don’t know what you’re doing it’s easy to burn through your entire marketing budget without having anything to show for it. Also, it might take a while to get it right, so be prepared to burn some cash on trial and error.

Lead generation 219

Lead generation Cross-sell Start-ups Campaign 219

Heinz Marketing

MAY 20, 2024

Marketing plays a crucial role here, attracting attention through targeted campaigns and informative content. The ideal outcome extends into the advocacy stage, where satisfied customers become brand champions, spreading positive word-of-mouth and potentially leading to upsell or cross-sell opportunities.

B2B 127

B2B Cross-sell Customers GTM 127

Heinz Marketing

MAY 15, 2025

Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. Use this data to build a documented, cross-functional ICP definition. They focus on business goals, cross-functional collaboration, and professional outcomes.

Drivers/motivators 52

Drivers/motivators B2C Cross-sell B2B 52

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 69

GTM Engineering Customers Cross-sell 69

Martech

MAY 5, 2022

” Reduce churn with loyalty campaigns. According to Naves, marketers can help reduce customer churn through targeted loyalty campaigns. Implement personalized cross-sell campaigns. “Cross-selling increases revenue and helps reduce churn,” Naves said. Click here to download!

Customers 124

Customers Cross-sell Gaming Up-sell 124

Martech

JUNE 13, 2024

For instance, Meta’s ability to target users based on intricate criteria such as interests, life events and online behavior can dramatically enhance campaign effectiveness. They offer sophisticated tools that enable marketers to create, manage and optimize campaigns more efficiently.

Cross-sell 125

Cross-sell Customer Relationship Management Campaign Relationship Management 125

SaaStr

MAY 30, 2024

They prioritize direct selling and relationships over allowing customers to go and buy directly. What PLG Signals Can Sales Use to Sell Software? If you have data scientists or ML teams, you can correlate the probability of upsells and cross-sells if someone has used that aha feature.

Cross-sell 122

Cross-sell Customers Pitch Drivers/motivators 122

Heinz Marketing

SEPTEMBER 15, 2021

I have seen a lot of teams planning and executing ad hoc campaigns. When planned the right way, successful marketing campaigns can achieve a lot more. Aligning cross-functional teams. 2. This will help you determine how you want to plan your marketing campaigns so that your messaging is targeted and on-point.

Cross-sell 133

Cross-sell Campaign Finance B2B 133

Search Engine Land

MARCH 7, 2024

Microsoft announced a new feature to simplify cross-border advertising for retailers. For example, if you sell products in the UK, France, and Germany, you can create a label for all three feeds. When choosing a feed label, you control which feeds from the designated Merchant Center store will be featured in your campaign.

Cross-sell 117

Cross-sell Territory Retail Campaign 117

Heinz Marketing

MARCH 31, 2021

Your ad copy has been finalized, the ads set up, targeting defined and the campaign set to run, and you’re getting positive results to the spend. Depending on an ad campaign’s goal, the landing pages can make or break the campaign. Create a landing page for every ad within a campaign.

Cross-sell 130

Cross-sell Territory Campaign Prospecting 130

Salesforce

FEBRUARY 14, 2025

Customer Segment Description Strategy First-time buyers New customers who may need educational content or incentives to encourage repeat purchases Offer a welcome discount or a guide on how to get the most out of their first purchase Subscription holders Customers who subscribe to a service or product, with opportunities to upsell premium tiers or (..)

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98