SaaStr

MAY 30, 2024

Have you ever wondered how you could turn PLG concepts like the freemium model into a fast-growing revenue driver for your company? They prioritize direct selling and relationships over allowing customers to go and buy directly. What PLG Signals Can Sales Use to Sell Software? Generate outreach campaigns based on sequences.

Cross-sell 119

Cross-sell Customers Pitch Drivers/motivators 119

SaaStr

MAY 20, 2025

Monday.com’s Growth Drivers: Visual, Intuitive Platform : Monday.com’s colorful, highly visual interface makes complex work management accessible, resulting in high adoption rates and viral spread within organizations.

Customers 106

Customers Non-Profits Education Cross-sell 106

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Once I grasped that underlying driver, our whole conversation shifted. Table of Contents What is conceptual selling?

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Heinz Marketing

JANUARY 13, 2022

Hybrid Event Campaigns . And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. I’ve seen companies create direct mail campaigns and claim that “their ABM campaign is completed.” Who do you sell to? User-Led Growth .

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Martech

OCTOBER 19, 2023

It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. Understanding the sources and drivers of new revenue empowers your teams to replicate successful strategies, target high-potential markets and capitalize on emerging opportunities. In your inbox.

Product 133

Product Contract Drivers/motivators SQL 133

Heinz Marketing

MARCH 10, 2021

If you are selling a product or a service, make sure it is user-friendly. These tools will help you understand your target audience’s motivators, their pain points and most importantly the problems you need to solve in order to close a sale. Cross-sell and Up-sell. The result is a highly motivated workforce.

B2B 138

B2B Cross-sell Retail Healthcare 138

Martech

JULY 31, 2023

Are your Q4 email campaigns all set? Building a testing campaign for Q4 success. Your most valuable takeaways may come from what motivates the lowest-value users since they’re the hardest to reach. Post-purchase email automations are also huge potential revenue drivers in Q4. Integrating personalization and automation.

Customers 98

Customers Drivers/motivators Cross-sell B2C 98

ConversionXL

OCTOBER 7, 2022

Here’s an example of a CAC analysis spreadsheet by Startup Tools : This will give you an overview of campaign effectiveness and help you identify any trends or patterns impacting profit margins over time. Can you lower costs by removing steps to market or sell your product (e.g., What is ecommerce customer acquisition cost?

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Salesforce

MARCH 6, 2025

Almost two-thirds (65%) say they struggle to keep workers motivated to embrace the technology. Its more cost-effective to sell to an existing customer than to acquire a new one. Agentic AI empowers cross-functional collaboration. Agents today can empower the manager to create the campaign brief using natural language.

Cross-sell 82

Cross-sell Campaign Technology Technology 82

Highspot

FEBRUARY 20, 2025

Product training techniques like gamification keep teams motivated. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Cringe — here come the automated nurture and cadenced phone calls.

B2B 117

B2B GTM Cross-sell Cold Call 117

Martech

JANUARY 5, 2024

Email campaigns become a key tool, not just for disseminating information, but for gauging response and engagement levels. As with previous phases, this one is not about hard selling. Offering incentives can nudge those on the cusp of decision-making, providing the right amount of motivation to tip the scales.

Prospecting 122

Prospecting Customers Cross-sell Objectives and Key Results 122

Cience

FEBRUARY 21, 2020

Email Campaign Marathon: Ready, Steady, Go! How to Write Email Copy that Sells. Pop-up Questions During The Campaign. According to Campaign Monitor , the third most influential source of information for B2B audiences is through email. Email Campaign Marathon: Ready, Steady, Go! What is Cold Email? Lead Research.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

Sales Hacker

NOVEMBER 21, 2017

CASE IN POINT: By giving a car driver only a fuel efficiency indicator (MPG) vs. a speedometer, this radically changes the driving behavior. x/= : Customer is happy buys more of your service through renewal, upsell and cross sell. Figure 6: Performance metrics indicate effectiveness of programs/campaigns and other resources.

SQL 105

SQL Non-Profits Drivers/motivators Education 105

Martech

FEBRUARY 14, 2023

That means I’m more likely to choose them when I need the kind of products they sell. This makes the suggested products more relevant than a cross-selling or upselling list based on past purchases. As love-generating as these emails could be, none of them would replace a regular revenue-based email campaign.

Customers 133

Customers Retail Cross-sell Campaign 133

Heinz Marketing

AUGUST 25, 2020

When you think about how you sell and market your solutions, you might think you’re only addressing a single person – maybe it’s the one who signs on the dotted line; or the person in charge of implementation; or even the end user. It is a vertical, hierarchical, and structured process most typically associated with “solution selling.”.

B2B 128

B2B Sell E-commerce Cross-sell 128

Sales Hacker

APRIL 21, 2021

According to Gartner , the switch to RevOps is due to five key business drivers: Companies are disillusioned with rigid silos. Customer experience becoming a critical revenue driver. The marketing team ran a super successful campaign and generated hot leads. We could also add a sixth business driver to the list.

Finance 114

Finance Cross-sell SQL GTM 114

ConversionXL

OCTOBER 16, 2022

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. Data-driven targeting.

Customers 129

Customers Retail Cross-sell Follow-up 129

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

B2B 112

B2B Cross-sell Hospitality Healthcare 112

Martech

OCTOBER 16, 2023

Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. He printed reports with all the statistics on every email campaign. My sister, an interior designer, will order 40 items or more for her business.

Cross-sell 135

Cross-sell Retail B2C Strategize 135

ClickFunnels

AUGUST 31, 2022

We believe that the most effective way to sell anything online is the Value Ladder sales funnel. We also recommend adding downsells , upsells , and cross-sells to these core offers in order to maximize your revenue. Create a Facebook Ads campaign, set a small daily budget, and start running ads. That’s 156 posts!

Promote 162

Promote Follow-up A/B testing Hospitality 162

Martech

SEPTEMBER 16, 2022

Customer experience: Content helps reduce customer churn and drive upsells/cross-sells by keeping customers engaged post-purchase. Social media suites like Sprout Social and Brandwatch (formerly Falcon.io) include features like social publishing, campaign optimization and social engagement to improve the reach and impact of posts.

E-commerce 137

E-commerce Cross-sell Drivers/motivators Prospecting 137

ClickFunnels

SEPTEMBER 29, 2022

Once you have a profile of this customer segment, you can use it in your marketing campaigns to target people that fit it. Keep in mind that the better you understand your dream customers, the more effective marketing campaigns you will be able to create. You create that marketing campaign. What is a brand image?

Cross-sell 130

Cross-sell Launch Objectives and Key Results Niche 130

Sales Hacker

MAY 6, 2021

They’ll rip apart your CRM and replace your opportunity fields with their proven-and-trusted sales methodologies and scoff if you try to rehearse Sandler, Challenger, or MEDDIC selling to them. And this is exactly why you hired them! Dissecting pipeline with mid-level leaders to ensure and maintain pipeline velocity and accuracy.

B2C 117

B2C Pipeline SQL Strategize 117

Martech

DECEMBER 15, 2022

By now, you likely have either locked down all of your holiday campaigns or set up a promotion schedule. Visits to landing pages tied to email or social campaigns. For example, “Shop now” is a better driver than “Buy now.” But now it’s time to get serious. Time on page. Repeat visitors.

Objectives and Key Results 102

Objectives and Key Results Cross-sell A/B testing Promote 102

ConversionXL

OCTOBER 9, 2014

The idea with this segment is to understand how your high value customers use the site, so you can focus your acquisition efforts to find more customers just like them & motivate existing customers to move into this category as well.

Referrals 119

Referrals Real Estate Territory Cross-sell 119

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. Where many marketers fall over is confusing strategies and tactics: Strategy is your high-level game plan and should be heavily research-based (to gain a deep understanding of customer challenges, desires, and motivators). What do their email campaigns look like?

Referrals 129

Referrals Retail Growth Cross-sell 129

ConversionXL

FEBRUARY 11, 2016

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. They know who you are, what you like, what you searched for last night, what you’re looking for, how motivated you are to find it, etc. More likely to respond to a hard sell.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

Sales Hacker

MARCH 29, 2021

RevOps has grown in importance as SaaS products have continued to proliferate and organizations have recognized the importance of good data, efficient workflows, and ensuring cross-department collaboration. In addition, businesses are continuing to rely on agencies, consultancies, and distributors to refer, sell, and implement products.

CRM 111

CRM Cross-sell Campaign Referrals 111

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Joanne Black is one of the leading authorities in referral selling.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Hubspot

MARCH 18, 2019

The difference between key account management and selling. Does your product have upsell and cross-sell potential? Key accounts require consultative selling techniques -- and it will be hard to teach your salespeople to adopt completely new processes for just a few clients. The benefits. How to identify key accounts.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Martech

AUGUST 15, 2022

If you’re an e-commerce brand, your number one question should be, “How much money did this email campaign bring in?” I’m looking at two drivers for this point: Many brands recalibrated their communications while the world was in lockdown to be more helpful and understanding. What’s your campaign workflow?

Strategic planning 102

Strategic planning E-commerce Strategize Campaign 102

Lead Fuze

JULY 7, 2023

From understanding your audience and defining clear goals, capturing leads using tools like MailerLite, nurturing prospects through compelling emails and cross-selling strategies, eliminating friction within the sales process – every step matters. Here are some tips for effective cross-selling strategies.

A/B testing 87

A/B testing Cross-sell Technique Sales 87

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Your reps can spend more time selling and less time writing.

B2B 97

B2B Teamwork Referrals Cross-sell 97

Salesforce

MAY 13, 2025

Let’s discuss building strong roadmaps and turning testing into a growth driver for your email program! Learn why your personal brand is your most powerful channel for building credibility and attracting new opportunities. Learn about Onsite and Offsite merchandising best practices in this brave new world.

A/B testing 71

A/B testing Manufacturing Cross-sell Networking 71

SaaStr

NOVEMBER 4, 2022

Partnering to sell to SMBs while you’re an expert in selling to enterprises. Partnering to sell in Europe, Latin America, or Asia with successful partners in those regions. Helping your partner sell their own product quickly will always win over sales commissions as the motivation to sell your product. .

Growth 19

Growth GTM Cross-sell Non-Profits 19

Veloxy

MAY 24, 2023

Craft personalized marketing campaigns and leverage data-driven insights to attract leads that are more likely to convert into paying customers. Conversion Rate Optimization Sales Training and Enablement : Provide your sales team with comprehensive training and resources to improve their selling skills.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130