Search Engine Land

JULY 27, 2023

Our team and clients extensively discussed the idea of a “keywordless” future heading our way, especially in the context of Performance Max campaigns. Looking at Google Ads account performance per match type Since these cross a variety of brand/non-brand campaigns in various verticals, I indexed the results against the average.

CTR 98

CTR Click Through Rate Cross-sell Campaign 98

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 123

Retail X-functional Launch Non-Profits 123

Search Engine Land

SEPTEMBER 22, 2023

And you hesitate between a real estate agency and selling coffee machines. Forgetting that existing customers are often much easier to sell to. Cross-selling to warm prospects Use similar tactics with cart abandoners. For example, are you using dynamic retargeting campaigns?

Real Estate 109

Real Estate Cross-sell Price Clients 109

Heinz Marketing

MAY 20, 2022

By focusing on “CLV, upsell rate, and new revenue growth through cross-sell and advocacy influence” CS teams become more aligned with the entire revenue engine. It means that the CS team should constantly be capitalizing on upsell and cross-sell opportunities, instead of waiting around for the annual contract renewal to arrive.

Cross-sell 110

Cross-sell Customers Growth Contract 110

ConversionXL

OCTOBER 16, 2022

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. Data-driven targeting.

Customers 129

Customers Retail Cross-sell Follow-up 129

Veloxy

AUGUST 17, 2022

Price: $49/month for Salesforce users, corporate plans available Automations: Non-selling activities, lead prioritization, lead capture Veloxy has several features to help you automate Salesforce, no matter how long you’ve been using the CRM platform. The Top 7 Best Salesforce Automation Tools. source of image. source of image.

Appointment 147

Appointment Territory Cross-sell Contract 147

Search Engine Land

FEBRUARY 18, 2023

Vast majority of Amazon advertisers plan to spend more on ads again this year 2020: Specialized Amazon marketers and paid search marketers were most likely to be managing campaigns on the platform, our survey found. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Finance 95

Finance Engineering Campaign Cross-sell 95

SaaStr

FEBRUARY 21, 2024

This creates a multiple effect because you cross-sell to their customer base. Those people will get extra benefits, be integrated into campaigns, and get event invites. At Drata, they get a SOC 2 before selling a SOC 2. You want to have net new campaigns and customer campaigns. Be One of Them If You Can.

Cross-sell 79

Cross-sell Strategize Campaign Education 79

Search Engine Land

MARCH 5, 2023

Report: 51% of website hacks related to SEO spam 2019: These hacks target websites in order to try to manipulate the success of a site’s SEO campaign and boost its rankings in Google and other search engines. Google selling Zagat to restaurant recommendations site The Infatuation 2018: Google no longer needed Zagat.

E-commerce 92

E-commerce Launch Engineering Campaign 92

Search Engine Land

JANUARY 10, 2023

Microsoft Advertising Shopping campaigns reporting enhancements. 2021: Numerous advertisers had paused their social media campaigns over the events at the Capitol. 2019: Adverisers who hadn’t set up manual sitelink descriptions in non-brand campaigns probably wouldn’t have liked what they saw.

Finance 87

Finance Engineering Launch Campaign 87

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. Everyone is selling online; you’re competing in a digital mall with endless aisles. What do their email campaigns look like? Burrow sells a number of product types, from sofas to rugs to bedroom furniture. Leverage FOMO in social media marketing 3.

Referrals 129

Referrals Retail Growth Cross-sell 129

Search Engine Land

JUNE 21, 2023

I’ve always believed in future-proofing your brand with campaigns that grow awareness – so it’s not like I have anything against the Microsoft Audience Network. you sell only one product to one type of audience), you should never target all previous website visitors. Maybe you could use them as a way to upsell or cross-sell products.

Cross-sell 91

Cross-sell Networking Clients Education 91

SaaStr

OCTOBER 17, 2023

Sell to more existing customers. It’s one thing to bring the customer over the line and sell for the first time. Your selling team will 3x, and sales will become codified. When scaling from founder-led sales to another person selling the product, customers become more demanding. Being truly cross-functional.

Cross-sell 64

Cross-sell Customers GTM A/B testing 64

The 5% Institute

MAY 28, 2023

Effective tactics at this stage include content marketing, social media engagement, and search engine optimization (SEO) techniques. This can be achieved through targeted email campaigns, webinars, interactive content, and personalized messaging. This is where potential customers become aware of your brand and the solutions you offer.

Strategize 52

Strategize Cross-sell Objectives and Key Results Referrals 52

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

Trust 76

Trust Objectives and Key Results Engineering Negotiate 76

Search Engine Land

NOVEMBER 17, 2023

1, it caused a shockwave across the search engine optimization ( SEO ) world. Danny Goodwin here on Search Engine Land pointed out how cynical the Verge was. We are a profession of people with a similar skillset: doing tasks around helping websites show up on search engines like Google or Bing. That’s… it.

Engineering 125

Engineering Niche Promote Up-sell 125

Highspot

JULY 18, 2023

Through one platform, marketing teams are able to create more effective content for target audiences, collaborate cross-functionally, enable sales, and measure what’s working and what’s not, so that the team can optimize and improve impact. Goals may include improving campaign performance, increasing lead generation, or enhancing content ROI.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Strategize Lead generation 52

Search Engine Land

FEBRUARY 6, 2023

Search In Pics: Golden Tate With Glass At Super Bowl, Google Indoor Clouds & Android Socks 2014: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Searching for the Superbowl Start Time: How Are The Engines, the NFL, and CBS Doing?

E-commerce 86

E-commerce Government Engineering Angle 86

Highspot

FEBRUARY 14, 2024

Marketing Calendar Timeline for planned marketing activities, campaigns, and promotions. Strategies for acquiring new customers, upselling, cross-selling, and customer retention. Know your customer One of the most important steps when creating a sales and marketing plan is to know who you’re selling to.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

Marketing Calendar Timeline for planned marketing activities, campaigns, and promotions. Strategies for acquiring new customers, upselling, cross-selling, and customer retention. Know your customer One of the most important steps when creating a sales and marketing plan is to know who you’re selling to.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them.

Niche 136

Niche Intrinsic Campaign B2B 136

Lead Fuze

JUNE 28, 2021

Leads can come from a variety of sources, including advertisements on search engines, banner ads, and other online platforms that offer lead generation services to businesses. Affiliate marketing is a form of performance-based marketing where the affiliate earns commissions by selling or advertising products from their own site.

Lead generation 97

Lead generation E-commerce Commission Real Estate 97

PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. Targeted advertising Create advertising campaigns specifically for the vertical markets you’re targeting.

Niche 52

Niche Cross-sell Price Referrals 52

Search Engine Land

JANUARY 8, 2023

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . 2013: A striking 36% of respondents thought that search engines “sell users’ personal data to marketers.” 10) to about 36 percent. URL network.

Referrals 91

Referrals CTR Launch Engineering 91

Sales Hacker

NOVEMBER 16, 2021

It helps you gather good leads for your cold emails pitching campaigns, and ensures these contacts are verified. Automated drip campaigns. You can handle email tracking, scheduling, or mail merge campaigns from one dashboard. Key features: Move items between ad groups and campaigns. Prospoect.io Contact management.

Lead generation 109

Lead generation Price Campaign Cross-sell 109

Sales Hacker

FEBRUARY 2, 2024

If selling up-market and doing higher ACV deals, most likely 90% of these are being touched by sales, marketing, and partners. Here are 20 groundbreaking campaigns dating back to 1984. Vanta: Crossed $100M in ARR, nearly doubling our customer base to 7,000 companies globally, including Atlassian, Chili Piper, Flo Health and Quora.

GTM 93

GTM Pipeline SQL UX 93

Search Engine Land

FEBRUARY 21, 2023

Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April 2022: Advertisers in sensitive verticals would remain opted out of this change for existing campaigns. These Five Websites Captured 20% Of All Search Result Clicks 2013: Facebook, YouTube, Yahoo, Wikipedia and Amazon.

Launch 92

Launch Engineering Retail UX 92

SaaStr

MARCH 4, 2020

Back in the day at EchoSign / Adobe Sign, we crossed $10m in ARR having raised less than $8m. But we also quietly raised a few million in venture debt, which let me made more hires and keep the engines running without having to raise another round. I’ve also seen many start-ups I’ve worked with quietly do the same.

Cross-sell 99

Cross-sell Up-sell Campaign Engineering 99

The 5% Institute

JULY 7, 2023

Develop a comprehensive digital marketing strategy that encompasses search engine optimization (SEO), social media marketing, content marketing, email marketing, and paid advertising. Tailor your messaging to each platform, engage with your audience, and leverage analytics to optimize your campaigns.

Drivers/motivators 52

Drivers/motivators Referrals Objectives and Key Results Repeat business 52

Hubspot

MARCH 30, 2020

Twitch reports that the platform is great for scaled engagement and reaching specific campaign goals. PSD's marketing campaign used TwitchCon to build brand awareness with its 'Ninja Bus' and corresponding Twitter post. Popular gaming series Animal Crossing has a new addition, New Horizons, that came out in March 2020.

Non-Profits 96

Non-Profits Cross-sell Gaming Campaign 96

Sales Hacker

MARCH 17, 2021

Strict sales volume does go a long way in achieving long-term revenue growth, but processes and cross-department alignment are what allow sales volumes to scale in the first place. Companies that make it through the first stage of revenue growth have begun to establish bits and pieces of the revenue engine. The problem? The problem?

Growth 94

Growth Assembly Line Cross-sell Engineering 94

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. instead of you knocking on their door and saying, ‘Hey, I’m going to sell you something.’ You can run lead generation campaigns while simultaneously using ABM to win or expand important deals.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Martech

SEPTEMBER 24, 2021

These can include email marketing campaigns as well as in-person or virtual roadshows and events geared toward groups. Some ABM tool vendors use proprietary machine learning and AI to allow customers to create and execute highly personalized ABM campaigns and programs. Expanded account value and revenue. Enhanced customer experiences.

B2B 117

B2B Pipeline Campaign Cross-sell 117

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Website traffic.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Martech

SEPTEMBER 25, 2023

Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Just as a trade show or a well-placed article in an industry magazine does not immediately sell a product, marketing does not immediately produce sales. The blog is not a marketing tactic.

A/B testing 110

A/B testing Tradeshows Finance Cross-sell 110

Sales Hacker

MAY 6, 2021

They’ll rip apart your CRM and replace your opportunity fields with their proven-and-trusted sales methodologies and scoff if you try to rehearse Sandler, Challenger, or MEDDIC selling to them. This includes roles that are complementary to sales like renewals, customer success, and solution engineering. Singular focus on sales.

B2C 95

B2C Pipeline SQL Strategize 95

Lead Fuze

DECEMBER 1, 2021

Tips To Improve Relationship With Sales Engineers. One of the pain points for sales engineers is that they’re often spread thin and it can be difficult to communicate with them. When sales engineers are invited to a call or asked to demo a product, they often don’t know all the details about your account.

Cross-sell 52

Cross-sell Objectives and Key Results Pipeline Engineering 52