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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Search Engine Land

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

SQL 79
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4 Ways New Data Cloud Features Help You Personalize Ads

Salesforce

Another year, another World Tour New York! Companies are now prioritizing first-party customer data in their marketing campaigns. Companies are now prioritizing first-party customer data in their marketing campaigns. This week, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

SQL 72
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Amazon sellers battle the giant’s algorithm-based policy and decision making

Martech

There was a lot of discussion about Amazon’s algorithms at the AMZ Innovate event for Amazon sellers in New York City this week. These companies are in the business of acquiring and growing FBA (fulfilled by Amazon) sellers — developing symbiotic portfolios of businesses which allow cross-selling and cross-promoting.

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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

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14 of the Best Advertising and Marketing Campaigns of All Time

Hubspot

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Give up on ever making money, sharing your work with others, or promoting your products or services. An ecommerce platform for finding deals and promo codes is advertising on a conservative news site with a banner ad that: Shows an old white man reading a newspaper, representing the type of person who they think would go on Fox News.