Martech

APRIL 13, 2022

Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. When the goal of a campaign is post-install performance (ROAS, CPA, etc.) The post IronSource launches new ad platform for app-focused mobile campaigns appeared first on MarTech. What it does. Why we care.

Campaign 84

Campaign Launch Gaming Networking 84

Search Engine Land

NOVEMBER 17, 2023

Helping advertisers to make better sense of their data gives them the power to make data-led decisions for maximum campaign performance, leading to less inefficient spend and better returns on investment. Advertisers can customize CTA (1-day or 7-day), VTA (off or 1-day), EVTA (1-day or 7-day) directly on TikTok Ads Manager.”

Launch 118

Launch Conversion Campaign Networking 118

Martech

DECEMBER 30, 2022

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Dig deeper: Why we care about retail media networks.

Retail 95

Retail Networking Up-sell Launch 95

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game.

Campaign 104

Campaign B2B Construction B2C 104

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Customer channels and data. Why we care.

Retail 86

Retail Networking Strategic partnership Campaign 86

Search Engine Land

JULY 31, 2023

Programmatic advertising streamlines the process of buying ad inventory across a huge network of platforms. Here are five tips to ensure your programmatic campaign is as successful as possible. Aligning your objectives with your campaign strategy from the outset is key. Leaning on automation is nothing new to most marketers.

Campaign 89

Campaign CTR Niche Networking 89

Search Engine Land

NOVEMBER 15, 2022

Microsoft announced today on their blog that their Audience Network now supports Video Ads in the United States, Canada, United Kingdom, France, Germany, Australia, and New Zealand. Video Ads can be used to complement your existing image and text ad strategy to reach more potential customers as they move across the online landscape.

Networking 89

Networking Launch Follow-up Campaign 89

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 90

Retail Networking Profit margin Technology 90

Search Engine Land

JANUARY 9, 2023

They can then create shopping campaigns to promote product catalogs and track campaign performance, without leaving the BigCommerce Control Panel. Changes can be made in real time to status, budgets and bids while having access to a personalized tips dashboard and customer support to get better results. and AOL, to name a few.

Launch 91

Launch Networking Campaign Growth 91

Search Engine Land

MAY 18, 2023

Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign. Be sure to customize your ads for each platform to make the most of your cross-platform advertising efforts.

Campaign 91

Campaign User Experience Launch Networking 91

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. But simply sending out a few press releases isn’t enough –– you need a strategy to reach customers and prospects. Get your tickets.

Launch 81

Launch Product Networking Niche 81

Search Engine Land

AUGUST 11, 2023

In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. Google Ads Transparency Center Google Ads Transparency Center is a relatively new tool that enables users to see what ads any verified advertiser is running across Google networks. The messaging and creative.

Campaign 92

Campaign Start-ups Growth Launch 92

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. The most successful digital marketing strategies rely on knowing your potential customer. Learn more here.

Launch 86

Launch Entertainment Networking Technology 86

Martech

MAY 13, 2024

We reached $40 million in recurring revenue but lacked a forum for collaboration and idea-sharing with our several thousand customers. Customer surveys informed us that our buyers and users were hungry for this type of relational rather than transactional forum. Additionally, people like to self-help.

Growth 95

Growth B2B Launch Follow-up 95

Search Engine Land

MARCH 13, 2024

Advertisers can now include branded videos or customer demonstrations instead of just static images. This includes combining Advantage+ shopping campaigns with Shops ads. Additionally, Meta is introducing Shops ads to Partnership ads, enabling businesses to run collaborative campaigns with creators, brands, or other businesses.

Retail 115

Retail Campaign Launch Networking 115

Hubspot

MARCH 6, 2017

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. Advertisers only pay for TrueView ads when viewers watch or interact with their ad (for example, by clicking on a call-to-action), and videos can be easily customized to share a variety of content. Campaign Type. Campaign Name.

Campaign 101

Campaign Launch Networking Real Estate 101

Search Engine Land

MARCH 12, 2024

Google confirmed that image suggestions for App campaigns are now generally available, while text suggestions are currently in beta testing. They will now be displayed for you to review and add to your campaign during its construction phase. This solution is currently available for campaigns targeted to specific countries.

A/B testing 112

A/B testing Construction Gaming Campaign 112

Search Engine Land

OCTOBER 23, 2023

These changes aim to save time and offer better control in managing automated campaigns. Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. Audiences Advertisers will be able to use connected TV campaigns to target viewers across YouTube and “most” other connected TV apps.

E-commerce 126

E-commerce Launch Campaign Retail 126

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. This leads to customer trust, as well as compliance with privacy regulations.

SQL 95

SQL Cross-sell Campaign Trust 95

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

SaaStr

MAY 17, 2023

The point of CRO Confidential is to help startups acquire customers, and Cassidy provides a unique perspective on founder-led sales as a current founder and highly talented sales leader. So what secrets has Cassidy learned over the past decades of building businesses and acquiring customers? Launch Day billboards.

GTM 68

GTM Cold Call Customers Networking 68

Search Engine Land

DECEMBER 28, 2023

New Google Analytics custom channel groups on March 15. New item-scoped custom dimensions for GA4 on March 17. GA4 rolls out custom funnel reports on May 3. 33 new ecommerce dimensions and metrics for the GA4 customer report builder on July 24. New GA4 customization features for 360 customers on Oct.

Retail 121

Retail X-functional Launch Non-Profits 121

Martech

OCTOBER 13, 2022

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. This marks the next step for Lowe’s network, which launched a year ago. Dig Deeper: Why we care about retail media networks. Retail media networks aren’t just happening at retailers. Off-site media.

Retail 96

Retail Networking Launch Campaign 96

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

B2B 112

B2B Customers Objectives and Key Results Price 112

Search Engine Land

OCTOBER 3, 2023

Predictive targeting Microsoft Audience Ads recently launched predictive targeting, enabling advertisers to leverage the platform’s AI to identify relevant high-value audiences that they may previously not have considered targeting. The two new offerings are currently in pilot with a general roll out planned for later this month.

Product 109

Product Gaming Launch Campaign 109

Sales Hacker

MARCH 8, 2024

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. This contributes to overall customer satisfaction and retention.

GTM 94

GTM Growth Cross-sell Referrals 94

Hubspot

MAY 23, 2019

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

Networking 78

Networking CTR Agriculture Campaign 78

Search Engine Land

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. This leads to customer trust, as well as compliance with privacy regulations.

SQL 76

SQL Cross-sell Campaign Trust 76

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. These data points provide more detailed context to understand the buyer’s journey and create targeted campaigns more likely to produce the expected results. These insights can inform future campaigns.

B2B 138

B2B Campaign Technology Technology 138

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Unveiling to the world the new campaign you've created just for that specific launch can be a relief. Maybe this is your first launch ever, and you're completely lost about how to bring marketing messages to email inboxes or social media profiles. The name sticks out.

Product 98

Product Customers Launch Campaign 98

Martech

SEPTEMBER 21, 2022

CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. These new channels are available through Kroger’s self-serve Private Marketplace, which was launched in 2021. Dig deeper: Why we care about retail media networks. Reaching CTV households.

Retail 92

Retail Networking Campaign Launch 92

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. A campaign in the U.K. A campaign in the U.K.

Campaign 117

Campaign Retail Gaming Networking 117

Martech

MARCH 13, 2024

Advertisers can now include branded videos or customer demonstrations instead of static images. This includes combining Advantage+ shopping campaigns with Shops ads. Additionally, Meta is introducing Shops ads to Partnership ads, enabling businesses to run collaborative campaigns with creators, brands, or other businesses.

Retail 67

Retail Launch Campaign Networking 67

Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Customer journey analytics: A snapshot.

Customers 94

Customers Repeat business Retail Launch 94

Search Engine Land

DECEMBER 18, 2023

billion monthly active users worldwide, it’s an undeniable powerhouse in social networking. It means vast brand awareness and customer service opportunities on this bustling social media platform are just a click away. You can customize every aspect of these ads, from images and text to the timing of when they appear in user feeds.

Networking 123

Networking Trust Represent Entertainment 123

Search Engine Land

MARCH 13, 2023

Microsoft has just launched a new set of tools and services designed to help healthcare professionals grow their businesses and reach more patients. These services include: Microsoft Advertising Microsoft Audience Network Microsoft Dynamics 365 Marketing Doctor and clinic ads. Audience network. Microsoft Dynamics 365.

Healthcare 87

Healthcare Hospitality Networking Campaign 87

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. If you don’t have a strong strategy or monitor your campaigns, you could lose precious dollars.

Campaign 100

Campaign Launch Clients Price 100