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The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59
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The Ultimate Guide to Alexa Skills Marketing

Hubspot

Even without a direct tie to sales, improving convenience can nonetheless help you enhance your user experience, and make consumers more likely to interact with your brand without interrupting your daily routine. E-commerce businesses have more tools than ever to make online shopping easy for customers, and more profitable for brands.

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17 Things We’ve Learned from Top Product Marketers

ConversionXL

A staggering number of over one million e-commerce retailers have used the company’s products, with more than 3.5 Kumar, a marketing professor at Georgia State University, claims that there’s an optimal pace of product launches for every brand. That way, they can gather even more information for their future campaigns.

Product 127
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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

Omnichannel marketing is the combination of offline and digital marketing channels to create a consistent customer experience at every touchpoint and every stage of the buyer’s journey. As McKinsey research notes: “Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all.”.

Customers 118
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How to Create a Content Marketing Strategy for Virtual Reality

Hubspot

After all, virtual reality is not about the content, it’s about the user experience. The e-commerce giant is about to release their all-new thread studio, which is a VR app that will take consumers into a virtual studio to view t-shirt designs and other apparel. Store “Walk-Throughs”. Image via: Architectural Digest.

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HubSpot’s April 2024 updates: More AI tools, refined service features and more

Martech

This month’s releases bring you some awesome tools like predictive deal scoring to prioritize sales efforts, along with tools to elevate the customer service experience and smarter, automated conversations powered by AI. Comprehensive campaign management with marketing event e enhancements. Sensitive data storage capabilities.

Service 118
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8 Key Mobile Marketing Trends

Hubspot

The rising popularity of smart phones will surely produce an increase of engaged consumers eager to use e-commerce mobile sites for their purchasing. In hopes of tapping into the tablet gold rush, Phone manufacturers like Samsung, Blackberry, and HTC have all begun launching their own tablets to compete with the iPad.