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What Is Market Share & How Do You Calculate It?

Hubspot

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share?

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page. Marketing funnel. Positioning.

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Sales and Marketing Alignment Best Practices

Salesforce

Sales may blame marketing for poor lead quality, while marketing blames sales for not following up on marketing-qualified leads from their latest campaign. I say it’s all about avoiding judgment and tapping into your natural curiosity with the following sales and marketing alignment best practices. or Apple Inc.

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This day in search marketing history: January 26

Search Engine Land

LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content 2012: The groups proposed a “Code of Practice” for how search engines could better encourage consumers to locate legal content on the web.

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Sales Accepted Leads: Your Ticket to Closing Deals Faster and Easier

Sales Hacker

The downside of this is that you’ll need to invest a lot of time and effort into engaging with those leads and making them want your product/service. Sales Accepted Leads, on the other hand, already had their first, second, and third touch with your unique value propositions, product, or service. Educate your target audience.

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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

Keep reading for a little entertainment, and some reminders of what you should never do to ensure you don't repeat these mistakes yourself. 8 Legendary Marketing Mistakes to Avoid Replicating at All Costs. Guerilla Marketing Without Due Diligence. 1) Guerilla Marketing Without Due Diligence. Getting Lost in Translation.

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

We looked into the biggest mistakes from many popular brands -- but glossed over any smaller companies because we don't want to hurt the little guy ;-) Keep reading for a little entertainment, and some reminders of what you should never do to ensure you don't repeat these mistakes yourself. Turner Broadcasting. Timothy’s Coffee.