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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

That’s when I realized that the shift from conversions to key events in GA4 is a game changer. But it is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients. That makes it almost 2.5

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

That’s when I realized that the shift from conversions to key events in GA4 is a game-changer. In 2023, a large portion of traffic marked as “direct” in Google Analytics was likely sent by “dark social” networks like TikTok, Slack, Discord, Mastodon and WhatsApp, according to research by SparkToro. That makes it almost 2.5

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How to Get Referrals from Clients: 10 Helpful Tips

Lead Fuze

What Are Business Referrals? Before we dive directly into the topic of how to get referrals, let’s get to know what a business referral is first. Whenever someone in your circle promotes your company to a prospective client, this is known as a business referral. How to Get Referrals from Customers.

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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

The same principles that we have just discussed in the previous section apply to LinkedIn ads: Target people based on existing client data, promote your lead magnet, start small then scale once the campaign is profitable. Lead Gen Strategy #4: Attend Industry Events, Build a Professional Network.

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Let’s break it down Why ecosystem-led growth? Refer a friend 2.

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Effective Methods: How to Get Real Estate Leads

Lead Fuze

From harnessing digital platforms like social media and email marketing campaigns, building local connections through networking events and partnerships, traditional advertising techniques such as direct mail campaigns – each method has its own unique advantages which we will delve into further.

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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

You’re not alone if you feel like navigating the digital landscape can sometimes feel like an intricate game of chess. The potential is vast, from leveraging neural networks to understand user preferences to utilizing deep art effects in advertising materials – the opportunities are limitless.