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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

That’s when I realized that the shift from conversions to key events in GA4 is a game-changer. In 2023, a large portion of traffic marked as “direct” in Google Analytics was likely sent by “dark social” networks like TikTok, Slack, Discord, Mastodon and WhatsApp, according to research by SparkToro. That makes it almost 2.5

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

That’s when I realized that the shift from conversions to key events in GA4 is a game changer. But it is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients. That makes it almost 2.5

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Configuring Nimble CRM for Touch and Referral Tracking [Video]

Adaptive Business Services

While I am performing a number of initiatives, a big one is upping my game in the referral marketing (sales) arena by taking a course from a gentleman, Tom Gay , who I have known for over 10 years. When he moved to Boise, Tom and I connected on LinkedIn and he also became a member of my networking groups, NetWorks!

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Why The Sales World Sucks at Earning Referral Business and How You Can Change The Game

Sales Hacker

Everyone seems to be an expert these days on getting referrals. It seems that every blog on the block right now has an article on how to ask for referrals or build a referral program. A solid referral program is not built on a foundation of getting. And it all starts with something I call the Referral Machine.

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Introducing WIN: “Warm Intro Navigator” by GTMfund & Cabal

Sales Hacker

Referrals are the lifeblood of sales. 84% of all buying decisions start with a referral. Brian Murray (Partner at Craft Ventures & CEO of Cabal) and I were brainstorming how we could fix this referral logjam. Both of us have built and spent our careers building networks and providing value to those networks.

GTM 78
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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

Also, remember that LinkedIn is a professional social network, not a personal one, so keep your personal drama, controversial opinions, politics, etc. Lead Gen Strategy #4: Attend Industry Events, Build a Professional Network. You have probably heard the saying: Your network is your net worth.

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Let’s break it down Why ecosystem-led growth? Refer a friend 2.

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