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Improving Your Networking Game as a Field Sales Representative

Veloxy

Today, we’re sharing some networking tips that you and your sales team can use. You never know where that door will take you and if you play your cards right, it could expand your business network tremendously. That is why the timing can be so crucial when it comes to trying to network with people and promote sales.

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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. So, whether you are a sales rep, a sales manager, or a sales development rep, exploring this curated list of podcasts can elevate your selling game.

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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? It is not an intermediary.

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How AI is changing the game for PPC account managers

Search Engine Land

Want to stay ahead of the game? If your PPC program has already integrated this, you’re ahead of the game! PPC is no longer just about search, as image ads have been in the game for a while with Google Display Ads and Microsoft Ad Network. Leverage first-party data to optimize your campaigns.

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Brand safety in video game advertising

Search Engine Land

The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion this year. As the number of gamers and the demand for new games continue to increase, the opportunity for advertisers to reach new and diverse audiences has never been greater. The role of ad verification.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

That’s when I realized that the shift from conversions to key events in GA4 is a game-changer. In 2023, a large portion of traffic marked as “direct” in Google Analytics was likely sent by “dark social” networks like TikTok, Slack, Discord, Mastodon and WhatsApp, according to research by SparkToro.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

That’s when I realized that the shift from conversions to key events in GA4 is a game changer. In 2023, a large portion of traffic marked as “direct” in Google Analytics was likely sent by “dark social” networks like TikTok, Slack, Discord, Mastodon and WhatsApp, according to research by SparkToro.