Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Search Engine Land
APRIL 17, 2024
That’s when I realized that the shift from conversions to key events in GA4 is a game changer. But it is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients. That makes it almost 2.5
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