Hubspot

JUNE 2, 2016

ICANN is the governing body that sets rules for the internet. To help illustrate these benefits, let's take a look at a couple of key selling points: 1) Cost Benefit. However, doing so results in significant costs -- including registrar outside counsel and internal administrative costs. What does it cost to protect a brand?

Transportation 49

Transportation Objectives and Key Results Trust Campaign 49

SaaStr

APRIL 16, 2020

In Today’s Episode We Discuss: * How Carolyn made her way across the pond from Head of US Communications at Orange to GM of Method in SF to then playing a key role in the marketing team at PagerDuty? * How can one be supportive but also drive towards business objectives? We had 200,000 employees and were part owned by the government.

Cross-sell 74

Cross-sell Objectives and Key Results Campaign Start-ups 74

PandaDoc

OCTOBER 13, 2022

Using the numerical data and objective descriptions of the available features, we help small and midsize businesses to enjoy a non-biased analysis of the market of CRMs, and the integrations possible between platforms. HubSpot hosts several hubs, with Marketing and Sales being the key ones. In this way, it’s similar to Pipedrive.

X-functional 52

X-functional Territory CRM Lead generation 52

Martech

MARCH 22, 2022

Dashboards control nearly every process relating to email, from acquisition to message creation, launch timing and optimization, and from list management and quality enhancement to reporting. So, using that budget more effectively can reveal new ways to recoup an investment, grow the audience and meet company objectives.

B2C 122

B2C Objectives and Key Results Drivers/motivators B2B 122

Search Engine Land

OCTOBER 16, 2023

Google has been clear about this in recent years, launching their link spam update specifically targeting the tactic and noting these links have zero value in the long term. Sure, you could apply a no-follow or sponsored link attribute and be in the clear, but without any ranking benefit, is it even worthwhile? Are you a B2B SaaS company?

Non-Profits 129

Non-Profits Objectives and Key Results Government Retail 129

Martech

DECEMBER 15, 2022

By now, you likely have either locked down all of your holiday campaigns or set up a promotion schedule. A recent test for my agency’s client, Cannadips, found the right approach based on our key success metric: placed orders. Visits to landing pages tied to email or social campaigns. Test results. Time on page.

Objectives and Key Results 99

Objectives and Key Results Cross-sell A/B testing Promote 99

Highspot

JULY 18, 2023

Marketing enablement levels up the efficiency and productivity of your marketing efforts, which in turn drives positive results across your business. Imagine the strength of integrated campaigns that are the product of collaboration across the entire go-to-market organization. Why is Marketing Enablement Important?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Strategize Lead generation 52

Veloxy

SEPTEMBER 28, 2021

Personalizing the subject line increases open rates by 22% Personalizing the body of the email increases response rates by 100% Segmenting / targeting your email list can double your open rates Key takeaway from these 3 cold hard facts : Don’t appear to be a cold email. Honesty is a key ingredient in cold messaging.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

PandaDoc

APRIL 3, 2023

Data gathering for S&OP plans involves focusing on a few key factors. Supply planning Once you’ve got your strategic plan in place for production, you’ll want to start putting together tactical plans to govern your approach to supply chain management and general procurement. It’s possible to collect this information by hand.

Process 52

Process Objectives and Key Results Teamwork Finance 52

Sales Hacker

OCTOBER 31, 2017

A sales process refers to the series of steps — each consisting of several activities and involving one or more sales methodologies — that are aimed at finding and connecting with customers; getting them to make a purchase; and creating a template for achieving sales objectives and replicating a desired level of performance.

Process 81

Process Objectives and Key Results Repeat business Referrals 81

ConversionXL

SEPTEMBER 4, 2019

In any case, you need to see past the shiny objects in web design pitches and know how PWA technology will (or won’t) help you achieve your marketing goals. The most popular states that “Google prioritizes PWA pages in their search results.” When it comes to redesigns, you may be the sole decision-maker. It’s easy to break SEO.

UX 103

UX User Experience Engineering Launch 103

The Lost Book of Sales

DECEMBER 30, 2021

Resulting adaptability and self-reliance. More initiatives are launched, increasing the level of activity. We can learn enough about the outside world and our position in it to set some objectives. We know enough about the effects any actions will have to be able to work out what to do to achieve the objectives.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Strategize Follow-up 98

Martech

FEBRUARY 11, 2022

One might think of personalization as a set of tactics marketers employ that primarily focus on remembering key details about customers, but they’d only be partially right. From retargeting campaigns to personalized messaging via chatbots, brands can use these tools to customize their messaging for customers on a personal level.

E-commerce 122

E-commerce B2C Campaign B2B 122

ConversionXL

OCTOBER 19, 2017

I’ve seen conversion teams nestled under marketing that resulted in product teams making their own testing tools, running unscientific tests, and making changes that didn’t align with marketing changes. This results in competing priorities and a customer experience fractured by whether you’re new or an already existing customer.

Objectives and Key Results 90

Objectives and Key Results Represent Conversion Follow-up 90