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How to transform your website into a continuous marketing powerhouse

Martech

Constructing a high-impact website: Strategic foundations Building a high-impact website requires a nuanced approach, focusing on strategic elements that drive engagement and conversion: Sophisticated homepages : Craft a visually striking and intuitive homepage that attracts and retains visitors by immediately addressing their needs and interests.

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3 Kickass Live Chat Campaigns You Can Create to Drive More Sales

Sales Hacker

Let’s look at three specific live chat campaign examples that you can incorporate in your sales strategy to generate more leads and boost revenue. 3 Live Chat Campaigns That Are Perfect for Sales. Lead bot” campaigns. Contextual triggered message campaigns. Chat + Email campaigns. Lead Bot” Campaigns.

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Google launches new AI tool to improve YouTube ad optimization

Search Engine Land

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

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The ethics of AI-powered marketing technology

Martech

For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

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Why we care about advertising: A marketer’s guide

Martech

It is only by understanding how customer preferences change over time that you can devise an effective advertising campaign. Your advertising methodology needs to have a built-in feedback loop to collect crucial performance data and incorporate it into your ongoing campaign. Changes in the advertising landscape today.

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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Check out The Ultimate Guide to Sales Training for a deeper dive into building a high-impact training program. Make it standard practice to upload campaign materials to the partner portal so they can launch joint marketing efforts. Whenever you train your internal sales team, loop in your partners, too.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

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