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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. This helps players achieve objectives consistently, even when team members change. Marketing playbooks work the same.

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Show Me the Money! A Guide to Creating a Scalable Sales Compensation Plan

Openview

We’ve all heard Tom Cruise’s famous line from Jerry Maguire, but showing your sales team members the money is often a complicated equation. In this guide, you’ll find tips for designing sales compensation packages that yield results and actually scale. Salary or Bonus-Heavy Compensation: Which Model is Best?

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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. 67% of B2B organizations said their account-based approaches led to stronger sales and marketing alignment. Did you know?

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Inside Sales Consulting – A Detailed Guide

The 5% Institute

Inside sales consulting plays a crucial role in helping businesses enhance their sales performance, increase revenue generation, and optimize their sales processes. Benefits of Inside Sales Consulting Improving Sales Performance Inside sales consultants are experts in sales techniques and strategies.

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PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

Subscribe to the Sales Hacker Podcast. Keys to success when scaling a company [10:56]. Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. More sales meetings, start creating better sequences faster, go to go.regie.io

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How Call Tracking with Google Analytics Increases Your Profits

ConversionXL

Call tracking is a method of generating unique phone numbers to track the overall effectiveness of a campaign where the primary call to action involves your customer calling the business. 2 – JBE Holdings Earns $500K in Commissions Promoting Call Based Campaigns. What is Call Tracking. image source.

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What Is Sales? A Quick Guide

Hubspot

The goal is to reach out to leads who have shown interest or fit the description of their target customer , in hopes of providing them with a solution that results in them purchasing your product or service. Inside Sales vs. Outside Sales. So, how do sales teams sell? Marketing and Sales. Source: HubSpot.