Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. A balance between leveraging previous success and pioneering new tactics. It was a great question. Why I like it.

Campaign 114

Campaign Gaming Education Technology 114

Search Engine Land

FEBRUARY 8, 2024

Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual campaign name. Manual campaign ID. For instance, the dimension “City” reveals the city, like “Paris” or “New York,” where a session begins.

Campaign 133

Campaign Process 133

Search Engine Land

MAY 3, 2024

Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. Why we care: This new means of doing programmatic will allow advertisers to manage video campaigns much more quickly through an already familiar platform. Google’s announcement.

Drivers/motivators 110

Drivers/motivators Pitch Campaign Service 110

Martech

MAY 21, 2024

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Among the most inventive improvements to search is a new ad experience currently in testing and slated to become more widely available later in the year. Search ad experience. Image editing.

Retail 114

Retail Campaign Engineering Product 114

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 83

Campaign Gaming Launch Education 83

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. Brand data.

Campaign 121

Campaign Retail Gaming Networking 121

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care. Magic Studio.

B2B 116

B2B Customers Teamwork Campaign 116

Search Engine Land

JANUARY 10, 2024

These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential for effective campaign planning. Read our guide on how the TikTok algorithm works for more information on how to create successful campaigns. Why we care. What’s changed? What TikTok is saying.

Campaign 105

Campaign Process 105

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

SQL 104

SQL Cross-sell Campaign Trust 104

Hubspot

JUNE 3, 2019

That's because your marketing campaigns will attract customers who are better suited for your product or service. By identifying the key value that your business provides, your team will create more compelling marketing campaigns and sales pitches. New Yorkers have a lot of pride for their city and value companies sharing that passion.

Campaign 101

Campaign Education Retail Pitch 101

Hubspot

FEBRUARY 12, 2020

If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. 9 Effective Valentine's Day Marketing Campaigns. This campaign is pretty cheeky. whatever) that Valentine's Day instills in people. Pun totally intended. February 9, 2018.

Campaign 101

Campaign Transportation Drivers/motivators Promote 101

Search Engine Land

SEPTEMBER 5, 2023

However, Meta will continue to offer free versions of its apps which will still serve ads regardless, according to the New York Times. Depending on user adoption, this could significantly affect brand reach and campaign performance. Why we care.

Territory 138

Territory Launch Campaign Engineering 138

Search Engine Land

DECEMBER 7, 2023

Lottery-couriers (who must provide a state license) in Arkansas, Montana, New Jersey and New York. In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group. Starting Dec. You must apply for certification to be eligible to promote these ads. Why we care.

Gambling 91

Gambling Gaming Sports Campaign 91

Hubspot

DECEMBER 3, 2015

When you read an article on the New York Times, the experience doesn’t stop at the end of the article. Keep scrolling down, and you’ll find some of the most thoughtful comments that you’ll ever see on a news site. Since the publisher’s earliest days online, The New York Times has been well-known for its robust online community.

User Experience 41

User Experience Territory Represent Growth 41

Search Engine Land

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

SQL 79

SQL Cross-sell Campaign Trust 79

Martech

JANUARY 11, 2024

In fact, it’s what’s behind the meteoric rise of Substack and The New York Times’ growth to over 9 million digital subscribers. B2B email campaigns Email campaigns aren’t just for consumer brands. And it’s why every publication you read now has a dozen newsletters.”

Profit margin 128

Profit margin B2B Campaign Retail 128

Martech

JUNE 15, 2023

It also provides up-to-date performance data in order to optimize campaigns on-the-fly. With more screens and more premium locations, brands have better opportunities to reach their target audiences and integrate DOOH into multi-channel campaigns. Website visits: DOOH campaigns can drive traffic to a website. and Canada.

E-commerce 118

E-commerce Sports Campaign Entertainment 118

Martech

AUGUST 2, 2022

This dip aligns with the general downturn in investments reported by the New York Times on July 7 th. According to the New York Times “investments in U.S. Innovation and investment. In looking at investment amounts, we saw a significant dip in Q2 2022. tech start-ups plunged 23 percent over the last three months.”.

CRM 118

CRM B2B Start-ups Campaign 118

Search Engine Land

JUNE 5, 2023

Orange Egypt: World Cup 2022 campaign – Crazy about Football 19 million views. Telecom Egypt: WE Summer Campaign 2022 – Akram Hosny 33 million views 1. Netflix: Wednesday Releases Thing In New York 39 million views Dig deeper. Peacock: Kevin Hart can’t stop attacking ‘old’ celebrities #shorts 9.1

Campaign 88

Campaign Engineering Service 88

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. You can choose from dozens of tools that use generative AI to do specific tasks like editing videos, writing social copy, creating paid ad campaigns and more. Customer AMA.

Campaign 100

Campaign Construction Launch Education 100

Martech

SEPTEMBER 14, 2023

Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. However, advertisers and agencies need to be able to compare across networks and measure the impact of campaigns in RMNs against outside channels in order to prove the investment is worth it.

Retail 120

Retail Networking Growth Campaign 120

Martech

MAY 2, 2022

MMM allows brands to track and measure ad performance at the campaign level and then allow advertisers to adjust their budgets accordingly. This expansion of the measurement program comes ahead of Roku’s first in-person upfront in New York, on May 3. Read next: Roku announces clean room for streaming campaigns.

Retail 97

Retail Campaign Service 97

Search Engine Land

DECEMBER 11, 2023

These settings changes are quick and simple and will ultimately boost your campaign performance and increase the spread of your budgets. Turn off or heavily vet auto-applied suggestions If you’ve spent time on the Google Ads platform over the last few years, you are likely familiar with campaign optimization scores and recommendations.

Real Estate 124

Real Estate Campaign Clients Represent 124

Martech

OCTOBER 18, 2022

That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We And then we made alliances…introducing people to new sources of data, to new sources of representation and scale.”. Out-of-home ads in the “real world” don’t happen in a vacuum.

Retail 113

Retail Drivers/motivators Legal Contract 113

Salesforce

DECEMBER 14, 2023

Another year, another World Tour New York! Companies are now prioritizing first-party customer data in their marketing campaigns. Companies are now prioritizing first-party customer data in their marketing campaigns. This week, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

SQL 72

SQL Cross-sell Campaign Trust 72

Search Engine Land

SEPTEMBER 29, 2023

Without it, a campaign may not receive crucial insights to adjust its central strategy. Insights previously accessed through Universal Analytics are scattered across several dashboards in GA4, with new processes on the platform for filtering and accessing local data. The key to local SEO data is in its name – it’s local.

Objectives and Key Results 127

Objectives and Key Results Territory Campaign Growth 127

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Martech

FEBRUARY 3, 2023

This conference is squarely focused on business-to-business immersive tech so if you’re more interested in consumer campaigns, this might not be the best choice. This is the conference to attend if you’re looking for bleeding-edge technology that could take your campaigns to the next level.

Transportation 89

Transportation Gambling Networking Technology 89

Search Engine Land

MARCH 21, 2023

Display Gets Its Own Interface, New Keyword Targeting In AdWords 2012: The new interface was built to run display campaigns and enable advertisers to bid, target and optimize display campaigns in one place.

Appointment 90

Appointment Engineering Campaign Sports 90

Martech

MARCH 24, 2022

The Whopper Detour campaign launched a major overhaul of BurgerKing’ss mobile app. I was so intrigued that I decided to do that during lunch on the campaign’s first day; it worked well and was pretty slick. Apparently, the new app was downloaded around 1.5 It was clearly a successful campaign.

Campaign 112

Campaign Pitch Technology Technology 112

Search Engine Land

MAY 4, 2023

If lowering the price is out of the question for the long term, and you don’t have the means to enhance your questionable UX, then we turn to incentivization in your PPC campaigns. Account structure: Make sure your campaigns are designed to cater to different audiences Here is where the tedious grunt work comes in.

Campaign 96

Campaign CRM Angle Healthcare 96

Martech

DECEMBER 2, 2021

The Uber OOH screens are two-sided and Internet-connected, and are found on the cars of participating drivers in Atlanta, Boston, Chicago, Dallas, Los Angeles, New York and Phoenix. Media buyers can tap in on the demand side through a number of DSPs, including Vistar DSP, Adelphic, MediaMath, Ubimo, Yahoo and others. Why we care.

Drivers/motivators 98

Drivers/motivators Networking Campaign Up-sell 98

Martech

AUGUST 8, 2023

The campaign was created in partnership with creative agency MullenLowe and London’s The Line animation studio. We knew in the past we’d done campaigns resonating well with car culture and the Acura culture.” She added, “We know who we’re trying to attract to the brand and when we create a campaign, who that’s going to resonate with.

Campaign 92

Campaign Launch Strategize Promote 92

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

Search Engine Land

JANUARY 18, 2023

Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync 2022: Advertisers no longer had to create a separate campaign draft and changes made to the original campaign are automatically synced to the experiment as well. Can Google Tell Us What Men and Women Are REALLY Thinking?

Real Estate 113

Real Estate Government Engineering Campaign 113

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. Google News – AdWords API The Google AdWords API had a good run.

Gambling 92

Gambling Launch Engineering Campaign 92

Martech

FEBRUARY 3, 2023

This conference is squarely focused on business-to-business immersive tech so if you’re more interested in consumer campaigns, this might not be the best choice. This is the conference to attend if you’re looking for bleeding-edge technology that could take your campaigns to the next level.

Transportation 81

Transportation Gambling Networking Technology 81