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Why we care about performance marketing

Martech

It can be a powerful tool for marketers since it allows you to track and optimize campaigns in real-time based on measurable actions. There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. the New York Times) to sell fake ad inventory.

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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. For example, after initially promoting her range of scrunchies on Instagram, Enchanted Scrunch founder Dasha Derkach started posting on TikTok.

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How to Start a Music Marketing Agency: A Comprehensive Guide

Lead Fuze

Furthermore, we’ll discuss leveraging popular platforms like Songkick and Spotify for promotion as well as avoiding common mistakes in music marketing efforts. Formulating a suite of goods and services that meet the varied requirements of performers is essential for setting up a prosperous music promotion firm.

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The Most Magical Moments From the Arrested Development Launch Campaign

Hubspot

You’d have to buckle down and get creative to reach such a niche, digital audience. The campaign is not only hilarious and brilliantly executed, but it also focuses on one of the main components of inbound marketing: content. To show you why this campaign is just so darn awesome and lovable, we gathered the best parts in one place.

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4 of the Biggest Advertising Trends of 2016

Hubspot

Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year.

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How to Get Celebrity Endorsements — Even if You're Not a Huge Brand

Hubspot

Before social platforms emerged, A-list celebrities were used to endorse brands through TV commercials, print advertisements, and other traditional marketing strategies — for instance, consider Justin Timberlake's 2003 McDonald's marketing campaign. Ultimately, micro-influencers are incredibly trustworthy sources within their niche industry.

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The Rise of the Full-Time Instagrammer: Why Brands Pay for Photos From Everyday Celebrities

Hubspot

The pictures he posts are a mix of the unbranded content that led to his Instagram popularity, and pictures he now posts to promote brands he''s partnered with, like Hyatt, Equinox, and Thom Browne. I''m not showing the dirty dishes in my kitchen sink," he told us in New York. His posts are editorialized, of course. "I''m