article thumbnail

13 Strategies to Shorten Your Sales Cycle

Veloxy

These types of discussions should center around what youre learning about your customers needs and behaviors so that you can deliver campaigns that reflect realities in the world. Regularly meeting and communicating openly with your sales and marketing teams will encourage collaboration.

article thumbnail

B2B vs. B2C Sales: 5 Key Strategy Differences

RingDNA

This may mean that marketing needs to be able to deliver the necessary materials – be in a lead-nurturing campaign, or an ROI calculator – to court prospects over time, nudging them gradually toward signing those big contracts. Dos Equis’ campaign connected with me emotionally, so I purchased their beer.

B2C 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cold Calling Playbook Tips: 10 Proven Tactics for Sales Leaders and Reps

Sales Hacker

Integrate cold calling into a multi-channel outreach strategy, ensuring consistency across all touchpoints, including email campaigns and social selling. When faced with objections, agree with the prospect first to lower their defenses. Example objection handling: Prospect: “Were already working with [Competitor].”

article thumbnail

Improve Go-To-Market Success with Microlearning

Highspot

Are deals stalling due to weak objection handling (“too expensive”, “competitor offers better features”)? Review the gaps in sales calls, win/loss data, and campaign results. Focus on one high-value area (objection handling). Define a single objective. Is messaging misaligned?

article thumbnail

Combine ABM with sales enablement for better buyer engagement

Highspot

Sales playbook components include: Objection-handling tips: Quick responses to common pushbacks, like budget or timing concerns, to keep conversations moving. Marketing shares campaign updates, and sales provide frontline feedback. This ongoing exchange helps refine campaigns as engagement data rolls in.

article thumbnail

What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Heres what to include: Company overview Core messaging Ideal customer profiles Compliance and regulatory basics GTM strategy Objection handling techniques Product demos Incorporating just-in-time learning into your partner programs can significantly boost partner performance. times more likely to exceed seller revenue targets.

article thumbnail

11 Ways Sales Job Seekers Can Stand Out, According to Recruiters and Sales Leaders

Hubspot

Show your process for handling tough objections. Sales interviews often assess how well you handle tough customer objections. Handling objections with a clear strategy proves you're prepared for real-world sales situations. “A Approach your job search like a sales campaign. They create them.