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AI-powered martech releases and news: May 2

Martech

Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. Iterable added two functions to its customer engagement platform. Functions include collecting consented, real-time, and comprehensive customer data collection across all devices and platforms.

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HubSpot’s March 2023 releases: The manager’s guide

Martech

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

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SEO meta-skills: How research on goal setting can make you a better SEO

Search Engine Land

They often remarked that many campaigns falter not due to lack of effort but because of a failure to define objectives. The dopaminergic pathways, integral to motivation and reward, function optimally when goals are precisely defined. Wish and outcome At the core of every SEO campaign lies a wish and a desired outcome.

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The Critical Role Ethics Plays in Modern Marketing

Hubspot

Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. In the context of marketing, then, ethics refers to the practice of promoting fairness, honesty, and empathy in all marketing activities.

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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge. The more “autonomous functions” you have on-site, the more you get to know your customers.

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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

For example, after initially promoting her range of scrunchies on Instagram, Enchanted Scrunch founder Dasha Derkach started posting on TikTok. It helped drive the campaign to 193 million views , growing the company’s brand awareness and helping GymShark build a community on the platform in the process. Setting up a TikTok LIVE.

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