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How to navigate SEO in a multi-platform world

Search Engine Land

They need to help develop content strategies and ensure that content is optimized for search engines and users. Work closely with UX designers to create websites that are easy to use and navigate. Use data and analytics to track their progress and measure the success of their campaigns.

UX 112
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Email outreach for marketers: Measuring and optimizing performance

Martech

It shows obtained revenue for every $1 invested in a campaign. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results? Imagine you’re offering UI/UX optimization to a Director of Marketing.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Pay attention to their backlink profile, site user experience (UX), and keyword targeting.

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3 privacy-centric solutions for marketing compliance

Martech

The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. As legal requirements differ by jurisdiction and user experiences vary between device categories and browsers, CMPs must be customizable. We can expect to see more of these cases in the coming year. Get MarTech!

GTM 93
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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

In this post, I'll do my best to pull back the curtain and show you how improving the user experience on your site will also improve your rankings and increase traffic. Realistically, it's easy to understand how a great user interface has the potential to boost search rankings, but making it happen is another story.

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Nudge Marketing: From Theory to Practice

ConversionXL

Sure, retailers and businesses are fond of using exit-intent overlays, smart notifications, reviews, default options, and product badges. (We’ll Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience. Why nudges work online. Image source).

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5 Marketers Reveal How They Understand & Influence Consumer Behavior

Hubspot

So, how can you influence consumer behavior in your marketing campaigns? Take a look at their tips to improve the impact of your next marketing campaign. With this in mind, if marketers can accurately predict consumer behavior, they'll see great success in their marketing campaigns. for making better marketing campaigns.

Retail 78