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Mastering Strategic Planning for B2B SaaS Marketers

Heinz Marketing

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. What is Strategic Planning?

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

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Advertising in local markets: A playbook for success

Martech

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Local campaign costs are lower, enabling brands to invest strategically within targeted locales. There are also national brands that want to expand in specific local markets.

Retail 109
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How to Use Account Mapping to Build an Effective ABM Campaign

Hubspot

Fortunately, like any aspect of marketing, ABM is made easier with strategic planning. Starting with your goals and mapping out a targeted plan is key to building an effective ABM campaign. HubSpot is the centralized marketing platform that helps sales and marketing leaders execute marketing campaigns. Influencer.

Campaign 101
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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services. B2C marketers are often A/B testing different strategies to optimize campaigns. Multichannel engagement Omnichannel campaigns go beyond email. Dig deeper: What is B2C marketing?

B2C 98
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AI Podcast – Collaborating with AI to Enhance Human Capabilities in Sales and Marketing

Closing Bigger

Whether it’s a book, customer service transcripts, or interviews, AI can distill key points and insights, saving significant time and effort for humans. and then turning that sentiment into marketing content and campaigns. “With AI handling repetitive tasks, we can dedicate more time to strategic thinking and innovation.”

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4 B2B paid media strategies to stay ahead of the curve

Search Engine Land

Testing AI tools to increase your tactical efficiency and free strategic-planning bandwidth. You’ll also learn how you can put them to work in your campaigns. but plenty of low-cost options help your campaign performance. Get serious about video Many marketers still aren't fully embracing video in their campaigns.

B2B 87