Martech

AUGUST 12, 2024

Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. The other half (with the same features) are positioning their product as a tool for campaign managers with capabilities (same set as the other group) applied specifically for optimizing campaign performance.

Meeting 137

Meeting Objectives and Key Results Sports Follow-up 137

Martech

JULY 31, 2024

Dig deeper: How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement In the second quarter, Instagram’s advertising spend growth rate cooled to 24% year-over-year, placing it second behind YouTube. This marks a shift from Q1, where Instagram led the pack, according to the report.

Click Through Rate 123

Click Through Rate Retail Sports Growth 123

Martech

JUNE 18, 2024

Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect running shoes for the marathon you’re gearing up for. Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. What made this email stand out?

Campaign 123

Campaign A/B testing Sports Retail 123

Martech

NOVEMBER 27, 2023

“That resonates so much with Angel City because our values are about setting higher expectations on and off the pitch and investing in our community, our product, our players and the sport so that we can truly drive true equity for women.” The post How HubSpot found the right sports sponsorship partner appeared first on MarTech.

Sports 118

Sports CRM Gaming Pitch 118

Martech

AUGUST 15, 2024

Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. Perception is everything.

Growth 125

Growth Entertainment Sports Strategize 125

Martech

OCTOBER 21, 2024

Early audience mapping ensures targeted marketing campaigns and content tracks that resonate with every group. Because, in the end, events are a team sport. Each team uncovers how the event can help them achieve their own goals. Audience definition Different teams have different “customers” — prospects, partners and existing clients.

Strategize 120

Strategize Angle Territory Sports 120

Martech

OCTOBER 16, 2023

Advertisers adopting Video Reach Campaigns with in-stream, in-feed, and Shorts saw the campaigns deliver 54% more reach at a 42% lower CPM compared to in-stream only. Video View Campaigns saw similar results in testing, delivering 40% more views and a 30% lower cost-per-view than in-stream only. Get MarTech! In your inbox.

Sports 98

Sports Campaign Process B2C 98

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. An audio player integrated with Flight Control allows users to preview audio campaign assets.

Campaign 121

Campaign Strategic partnership Sports Territory 121

Martech

FEBRUARY 2, 2022

Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play. For us, NIL deals are about more than just paying student-athletes. Multi-channel strategy extends brand reach and exposure for athletes.

Sports 108

Sports Customers Gaming Launch 108

Martech

SEPTEMBER 28, 2022

To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad. A campaign can have a positive or negative outcome and have intended and unintended consequences.

Campaign 124

Campaign Promote Sports Pitch 124

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign 133

Campaign CTR Objectives and Key Results Click Through Rate 133

Veloxy

JUNE 7, 2021

With that in mind, here are 25 of the best cold email subject lines for you to try in your next email campaign. This is the perfect way to kick off a new email campaign about an upcoming product launch. . #7: 25: What's Your Favorite [Country/Animal/Sport/Film]? Want support with your next email campaign?

Promote 300

Promote Launch Technique Sports 300

Martech

MAY 21, 2024

Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization. Example : Imagine a feminine hygiene brand with a sports product line. However, first-party data can also help with the construction of lookalike audiences.

Campaign 118

Campaign Niche Territory Construction 118

Hubspot

SEPTEMBER 10, 2018

The unique campaign created fans around the world that helped spread it across multiple platforms, so much so that people even dress up as the commercial's main character for Halloween. Dos Equis may not have been 100% sure that their campaign would take off the way it did, but they had a good idea about its potential popularity.

Campaign 101

Campaign Promote Entertainment Sports 101

Search Engine Land

AUGUST 14, 2024

With ecommerce, you’ll be focusing more on shopping campaigns and making revenue, but a nonprofit organization may be more focused on awareness. If you look at all of their ads, they almost look like a sports brand, with all of their messaging focusing on being active and having the athletes enjoy their product afterward.

Clients 80

Clients Target audience/market Sports Campaign 80

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Any brand, with any budget, can create their own campaigns in literally minutes and for a low monthly fee,” said Marcum. Brands adopting AR. “I

Campaign 112

Campaign Objectives and Key Results Angle Promote 112

Martech

JUNE 23, 2022

As you reevaluate your methods to reach Workday Consumers, here are a few ideas that you can use for campaign planning. This is especially important for upper-funnel campaigns because Workday Consumers actively research products and services in between work tasks. Three ways to reach the Workday Consumer. Consider working mode.

Campaign 107

Campaign Entertainment Sports Transportation 107

Martech

FEBRUARY 7, 2025

Capture lead information and import it back into Google Ads to identify which campaigns and keywords drive sales-qualified leads (SQLs) and revenue. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers.

B2B 90

B2B CTR Lead generation Sports 90

SalesforLife

JUNE 27, 2019

These events could be localized events, sporting events, experiential events, conferences, trade shows, or user conferences. If you’re looking to use event campaigning to build pipeline , here are three simple steps that these teams are using that you can adopt for your organization.

Campaign 95

Campaign Referrals Pipeline Territory 95

Sales Hacker

SEPTEMBER 15, 2020

He’s the Co-founder and CEO of a company called LeagueApps, which is democratizing the world of youth sports. LeagueApps is the operating system for youth sports leagues and helps people to compete in a healthy and wholesome way. Serving youth sports while social distancing [25:57]. Show Introduction [00:10].

Sports 72

Sports Objectives and Key Results Start-ups Consult 72

Martech

JUNE 11, 2025

Campaign planning must shift from a single high point of the holiday shopping season to a more continuous rhythm throughout the year. Transitioning from more monolithic holiday campaigns to modular, moment-based sprints lets you stay top-of-mind without burning out budgets or customers. Sales or discounts (23%). Celebrations (20%).

Entertainment 61

Entertainment Retail Drivers/motivators Campaign 61

Martech

JULY 25, 2024

It was coined in 2007 by Chris Weil, co-CEO and founder at Horizon Sports and Experiences and it refers to providing consumers with connected physical and digital experiences. Familiar examples of phygital marketing would be the placement of screens in brick-and-mortar stores as well as digital OOH experiences.

E-commerce 121

E-commerce Hospitality Angle Sports 121

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 127

Customers Government Healthcare Hospitality 127

Martech

MAY 8, 2025

Users can manage and activate campaigns across formats including display, native, video, CTV, DOOH, in-game, audio and email, using a single integrated workflow. New features include quicker audience segmentation, campaign component previews, version control for dynamic content and restricted data preview access for enhanced control.

Launch 86

Launch A/B testing Campaign Angle 86

Martech

DECEMBER 30, 2021

When ads are bought and sold programmatically, campaigns can be planned across other digital channels, and this is why programmatic buys are gaining a bigger slice of overall ad sales. These changes will allow advertisers to more dynamically and granularly manage reach and frequency for their campaigns,” Markman stated. “As

Sports 124

Sports Gaming Campaign Growth 124

Salesforce

MARCH 27, 2025

Through a partnership with the United Football League, Agentforce the agentic layer of the Salesforce platform will provide a more personalized fan experience for the UFL , and become the first AI agent to power insights during game broadcasts on FOX Sports. This partnership goes beyond technology its about authentic storytelling.

Sports 90

Sports Gaming Entertainment Launch 90

Search Engine Land

FEBRUARY 9, 2024

Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to be eligible to promote these ads. In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group.

Gambling 114

Gambling Gaming Sports Promote 114

Martech

DECEMBER 2, 2022

These clean rooms, which can be built in minutes, will keep data secure, while advertisers can use insights from the data to optimize campaigns and make other advertising and marketing decisions based on these insights. For instance, Fox Corporation is on board with their sports, news and entertainment properties. “It

Entertainment 116

Entertainment Sports Campaign Clients 116

Martech

JUNE 15, 2023

It also provides up-to-date performance data in order to optimize campaigns on-the-fly. With more screens and more premium locations, brands have better opportunities to reach their target audiences and integrate DOOH into multi-channel campaigns. Website visits: DOOH campaigns can drive traffic to a website. and Canada.

E-commerce 126

E-commerce Sports Campaign Entertainment 126

Anthony Cole Training

SEPTEMBER 28, 2016

No one starts a company, starts a career or initiates a marketing campaign with the excitement of “I think this is really an average idea that will bring us average results and make us average in the marketplace!”. But, let’s suppose you are a sports team that plays 10 games. Companies use year over year performance.

Sports 147

Sports Gaming Campaign Process 147

Martech

MAY 2, 2024

Google AI Google advocated for the need to unify CTV, linear and creator campaigns within a single DSP. Sports fans will also be able to keep updated at a glance with the Medal Count Module, which updates the medal counts for each competing country. The first car sponsor will be DoorDash.

Sports 115

Sports Networking Technology Technology 115

Search Engine Land

JANUARY 4, 2024

From January 4, the platform will accept and run ads for sports betting from state-approved entities in Delaware. Eligible advertisers who want to run sports betting ads in Delaware will need to apply for accreditation. In ‘Campaign name and Ad group name’: Enter N/A if you haven’t set up a campaign or ad group.

Gambling 107

Gambling Gaming Sports Campaign 107

Martech

FEBRUARY 11, 2022

Indirectly pandemic-related was the appearance of Dick’s Sporting Goods on the list. Their campaign rode the huge surge of interest in TikTok by partnering with popular young TikTok creators. Screenshot of TikTok creators in Dick’s Sporting Goods ad. Read next: Data shows marketers investing more in video in 2022.

Retail 119

Retail Sports Growth Campaign 119

Martech

APRIL 24, 2025

This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling. Tagboard launched Spark AI, designed for content and commerce teams to deliver shoppable moments during live broadcasts and events. Duda launched an AI-powered Content Collection solution.

Launch 108

Launch Angle Entertainment Sports 108

Martech

MARCH 15, 2022

For marketers reaching sports fans, March Madness is the NCAA national Div. Linear TV still ranks the highest amongst consumption methods for live sporting events,” said Ryan Horn, SVP of marketing for DSP and advertising automation platform Simpli.fi. The number of fans who stream sports is still rising greatly.

Sports 121

Sports Gaming Networking Campaign 121

Salesforce

DECEMBER 20, 2024

Back to the top ) More Resources 5 Ways Agentforce Can Elevate Your Marketing Strategy 9 Ways AI and Agents Can Save Marketers Time, Money and Grief 8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before Customer-Driven Relationships: How to Build Them in Today’s Agent-Driven Era 1.

Engineering 69

Engineering A/B testing Campaign Launch 69

Martech

NOVEMBER 19, 2021

Peacock’s complete premium content library includes NBC Sports, NBCU Next-Day Prime, Sky News and the Universal Pictures film library, among other streaming content. Yahoo has previously delivered programmatic guaranteed campaigns for leading CPG, automotive and telecom brands. Why we care.

Sports 119

Sports Campaign Service Process 119