Hubspot

JULY 20, 2015

Even if you do, there are times when you need to work on an offline campaign -- like a tradeshow -- where it isn't as easy to track contacts you met who then visited your website. These parameters can show what channel a contact came from as well as what campaign they were a part of. This is where tracking URLs come in.

Promote 78

Promote Tradeshows Contact Lead generation 78

Sales Hacker

APRIL 21, 2022

Enterprise sales reps need to have business expertise, process management skills, and strategic planning to be able to close the deal. It’s a more strategic, creative sale. The actual campaigns and programs may change depending on who you’re targeting. I’ve found the best campaigns are multi-channel. Personalization.

Cross-sell 101

Cross-sell Legal Contract Price 101

Heinz Marketing

OCTOBER 21, 2022

Identifying where you fall and the GTM motions or “grouped set of products and segments that must be sold and serviced differently than another group set of products and segments” is crucial to how to strategically match buyer needs to GTM team resources and responsibilities. Myth #3: GTM is lead by a Single Leader.

Go To Market 122

Go To Market GTM Education B2B 122

SalesLoft

OCTOBER 22, 2014

We’re Leaving Our Home In Georgia, Headed For The ‘Frisco Bay… Touching down in San Francisco, we still weren’t 100 percent certain of our game plan but knew that it would either be a raging success or swept under the plushy tradeshow carpeting. But we needed a bodyguard. Do not rush Mr. Benioff, we will bring him to you.”.

Tradeshows 52

Tradeshows Electricity Gaming Represent 52

SBI

FEBRUARY 24, 2021

Enterprises have been forced to take strategic steps to combat the economic consequences of the crisis and keep pace with constantly shifting customer demand. She has managed campaigns in the US, EMEA, and Latin America. Devon works one-on-one with clients to help them run effective results-driven campaigns.

Sell 43

Sell Customers Tradeshows Cross-sell 43

Hubspot

MARCH 24, 2020

To set the product announcement up for success, you may also choose to strategize a supporting launch campaign. Demos or promotional materials for tradeshows or other events. Strategize the Additional Promotions and Announcements. Time-Bound - Choose when the campaign ends and when you will evaluate its success.

Product 53

Product Tradeshows Launch Promote 53

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. The campaign used email marketing and social media marketing and pointed viewers to the blog. "We

Tradeshows 53

Tradeshows Promote Launch Technology 53

Heinz Marketing

MARCH 23, 2021

Interested in hearing what marketing leaders and experts have to say about strategically driving growth with hybrid events? As the events landscape continues to shift and competition grows, defining a hybrid event strategy is the first step your brand can take to stay connected with its target audience and prospects. Want to learn more?

B2B 85

B2B Presentation CRM Consult 85

SalesLoft

NOVEMBER 2, 2023

The inflection point for go-to-market teams Today, AI has moved to the forefront of many companies’ strategic plans. In the example above, we know we want to draft an email as part of a wider campaign. This opened the floodgates for companies to witness firsthand the capabilities of AI and its growth over the past few years.

GTM 52

GTM Tradeshows Manufacturing Go To Market 52

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and.

Customers 22

Customers Tradeshows Technology Technology 22

Sales Hacker

OCTOBER 21, 2019

Co-Founder & CRO of TradeShow Makeover. Strategic Selling and it’s companion book, Conceptual Selling. I prefer to take conference calls on a hike, strategize with co-workers on a trail, and listen to podcasts when I’m hiking alone. Chief Customer Officer at CM Group (Sailthru | Campaign Monitor | Emma | Delivra).

Sales 97

Sales Up-sell Start-ups Cross-sell 97

Martech

JANUARY 22, 2025

Create strategic FOMO Elation Lighting, a professional lighting company, executed a SoLoMo strategy to generate hype for the new products it released at LDI, one of its industry’s most significant tradeshows in Las Vegas. Dig deeper: How to craft a winning event strategy: A 7-step framework 2.

Tradeshows 117

Tradeshows Finance Promote Follow-up 117