Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. The goal is what you are aiming at.

Process 114

Process Objectives and Key Results Angle Follow-up 114

Partners in Excellence

APRIL 16, 2024

We know what we have to do, and, for the most part, each of us is well intended–we really want to do the things that cause us, our customers, and our companies to be successful. Fear holds us back. What happens if we can’t create value in our interactions? I contribute my fair share to the clutter.)

Cross-sell 113

Cross-sell Pipeline Meeting Presentation 113

Search Engine Land

APRIL 5, 2024

When you work in an industry like SEO , staying updated on new technologies is crucial. Dig deeper: How communication issues prevent you from getting buy-in for SEO 2. Kahneman introduced two distinct cognitive systems through this framework, guiding us in refining our decision-making skills.

Drivers/motivators 117

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 117

Partners in Excellence

MAY 1, 2024

” Neither of us feel we are out of touch with modern selling, the challenges both buyers and sellers face. Both of us embrace all sorts of technologies very quickly, as an example we both are actively developing AI based tools. ” That technology has provided us with endless data and reports about everything we do.

Technology 115

Technology Technology CRM Pipeline 115

Martech

MAY 6, 2024

They want to know what’s being collected, why we’re collecting it and how it’s being used. This has left us in a situation where data privacy is under stricter legislation, cookies are about to disappear and customers keep their data as close to their chests as possible. It seems that we’re stuck between two extremes.

Customers 105

Customers Trust Campaign Closing 105

Partners in Excellence

MAY 6, 2024

It’s how we use these tools. Too often, we ask it do things for us, “Generate a prospecting letter…, Tell me how to handle an objection… , Write a response for me…” Responding to our requests, it does exactly what we ask it to do. It provides us the answers we ask for.

Prospecting 73

Prospecting 73

Search Engine Land

MAY 6, 2024

Google told us this change was coming in March, when Google announced multiple search enhancements , which also included the March 2024 core update. ” Google informed us after this story that these are manual actions, not algorithmic actions. You're right. Google said today. They include CNN, USA Today, and LA Times.

Education 143

Education Launch Trust Closing 143

Partners in Excellence

MARCH 11, 2024

Don’t get me wrong, these tools are very powerful and helpful. There are prompts for “researching and understanding” any role you might be selling to. There are hacks piled on top of other hacks–I suppose helping us become even more efficient. They tell us the limitations of their data bases.

Healthcare 117

Healthcare Drivers/motivators Engineering Presentation 117

Partners in Excellence

JANUARY 25, 2024

In this post, I’m going to make the argument, that based on what I see in too many selling initiatives, is that we, as a community, have migrated from focusing on helping customers solve their problems to just beating the competition. While we claim to want to help the customer solve their problems, we aren’t.

Customers 117

Customers Objectives and Key Results Growth Objection handling 117

Partners in Excellence

APRIL 8, 2024

The simultaneous promise/threat of AI, “Will it help me be more efficient or will it make me unnecessary?” And other data showing 1000-1400 touches per opportunity (Thank goodness we can solve this with AI, easily hitting 1000s of touches a day…… tongue firmly planted in cheek.) They are crying for help!

Quota 117

Quota Trust Pitch Up-sell 117

Partners in Excellence

MAY 17, 2024

It’s rare that we think about what our leaders “owe” us, what we should be expecting of our own managers or leaders. We do everything we can to maximize their performance–both in the short term but, also, their long term development. We serve them, in helping with their deals. Where do I start?

Trust 77

Trust Start-ups Meeting Customers 77

Search Engine Land

JANUARY 11, 2024

What other sites say about you carries more weight. Understanding Google’s ‘About this result’ feature We can find out by checking out the sources Google is using with the “ About this result ” feature. Here’s a quick way to check what other sites say about you: Google your website.

Trust 123

Trust Engineering Represent Follow-up 123

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. Higher-ups want us to do more with less (efficiency). Here’s a middle ground to help you thread the needle.

B2B 120

B2B Manufacturing Technology Technology 120

Martech

MAY 15, 2024

She tells us that the attention given to AI start-ups drove Silicon Foundry to start looking closely at marketing use cases. Q: Tell us about what you’re doing with Silicon Foundry. On the basic level, we work with Fortune 500 up to Global 2,000 corporations and help plug them into the startup ecosystem.

Retail 86

Retail Cross-sell Technology Technology 86

Partners in Excellence

APRIL 17, 2024

We want the customer to change how they are approaching a certain function in their business–so they can buy our solutions. We want the customer to recognize and exploit a new opportunity, which mandates the use of our products and services. It is impossible for us to grow our business.

High impact 120

High impact Service Growth Conversion 120

Partners in Excellence

JANUARY 24, 2024

AI offers tremendous promise to help sellers become much more efficient. A lot of the tasks that take seller time can be more effectively handled with AI tools. Properly used, with the right prompt engineering, AI can help us better understand potential issues our customers face. There’s always a gap.

Represent 120

Represent Presentation Up-sell Engineering 120

Martech

MAY 17, 2024

United in hesitancy and confusion Boston Consulting Group gives us some numbers that’ll probably make you feel comfortable — 62% of companies are stumbling over a talent and skills gap, 47% can’t figure out where to invest and 42% are scratching their heads over how to deploy AI responsibly.

B2B 76

B2B Strategize Technology Technology 76

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. But now, we need a lightning bolt to propel us down the innovation path. Email was the one action that preserved and grew revenue, saved jobs and helped stabilize the financial future. To what degree do you have a frictionless relationship with your full data set?

Technology 120

Technology Technology Niche Campaign 120

Salesforce

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. And you love building community with others who know what it’s like to walk in your shoes. You might be saying to yourself: “I’m in field service. Is this community for me, too?” The answer is yes!

Networking 135

Networking Negotiate Service Contact 135

Partners in Excellence

FEBRUARY 27, 2024

The capabilities of the tools are evolving very quickly, our capabilities in using these tools are evolving much less quickly. “AI does not answer questions… ”* Some of you are saying, “Dave, you are crazy, I go to ChatGPT, Gemini, Bard everyday and pose questions. Thank you Marshall Goldsmith.

Cross-sell 126

Cross-sell Presentation Drivers/motivators Engineering 126

Search Engine Land

SEPTEMBER 6, 2023

After that, how you can improve prompts to get even better answers from me. Prompt: Tell me all the points I need to follow to make an EEAT SEO-optimized contact us page Answer: To create an EEAT (Expertise, Authoritativeness, Trustworthiness 1 ) SEO-optimized Contact Us page, consider the following points: 1.

Contact 125

Contact User Experience Engineering Trust 125

SalesLoft

MARCH 28, 2024

During the London leg of Saleslove on Tour, we sat down with Rob to hear what he had to say about how impact can drive both ways between customers and vendors, and also how that leads to success. You taught us what we didn’t know and helped us improve on what we did know. And that’s really important.”

Technology 90

Technology Technology Gaming Trust 90

Search Engine Land

APRIL 22, 2024

The search engine provides structured data formats and tools that allow us to supply information to Google. Google’s pattern of ‘give and take’ The pattern can be divided into four stages: Structure : Google provides structural ways to interact with search snippets or its ranking algorithms. Google usually wins this race.

Engineering 104

Engineering Start-ups Follow-up Up-sell 104

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Which marketing tasks could benefit from the help of AI tools? What type of customer support are you looking for? Available resources.

Strategize 128

Strategize Education Price Service 128

Search Engine Land

NOVEMBER 15, 2023

This is the hidden gems announcement Google made back in May, but this update is not part of the helpful content system. It is part of the Google core ranking system, Brad Kellett, Senior Director on Google Search product and engineering told us. Not a core or helpful content update. Hidden gems. Why we care.

Engineering 143

Engineering Promote Start-ups Clients 143

Search Engine Land

MARCH 4, 2024

The SEO Periodic Table is designed to help break down the various elements of SEO that matter now in a way that we hope is easy to understand, whether you are new to SEO or just need a visual to help explain to clients or stakeholders how multiple pieces contribute to the whole of SEO. What is the Periodic Table of SEO Elements?

Engineering 121

Engineering Niche Contact Clients 121

Search Engine Land

MAY 9, 2024

Logically, we react to what the numbers are telling us and decide the next steps accordingly. Can we use more creative thinking to pursue better optimization strategies? There are a number of tools available to help research your target audience. Ideate: How can we best solve that problem? It’s a proven approach.

A/B testing 96

A/B testing Entertainment Engineering Campaign 96

Search Engine Land

JANUARY 23, 2024

In some instances, they also try to help advertisers report issues that require assistance from support to resolve. Helping customers is a common characteristic of the highest-performing sales reps in all organizations. ” “When you’re talking to someone you think is support, you think they’re helping you.”

Commission 116

Commission Construction Represent Contact 116

Partners in Excellence

MAY 8, 2024

Customers are involving us later and later in the buying process. The “ideal” customer is the one that calls, saying, “Show us your product… ” Just what we’ve been waiting for! And, by the time they talk to us, there is very little we can do to shape their thinking.

Price 68

Price Up-sell Conversion Presentation 68

Partners in Excellence

JANUARY 22, 2024

It’s disappointing, but the majority of sellers I speak with can’t answer anything but the most basic questions about their customers and their businesses. But then I ask again, “How does your customer make money,” few can provide any deeper understanding of what their customers (as enterprises) do to make money.

Customers 109

Customers GTM Trust Up-sell 109

Partners in Excellence

FEBRUARY 17, 2024

Both represent huge opportunities for all of us. We are helping our customers think differently about their businesses. Missed diagnoses can fall into several categories. As sellers we get to help them recognize this. When they engage us, they are just choosing between the offerings they will use to solve their problem.

Manufacturing 117

Manufacturing Represent Clients Education 117

Partners in Excellence

MAY 6, 2024

Curious, she came to the US to participate in strategy and other workshops, adapting what we were putting in place to her strategies in EMEA. ” Why I’m so interested in selling: Cassi Roper, CRO, Redgate How did you find yourself in a selling role? Why do you stay in selling? I find it very motivating.

Sell 87

Sell Technical Sales Up-sell Technology 87

Salesforce

APRIL 22, 2024

When a job opportunity knocks, it can be difficult to prove you’re the one to hire. A one-page resume and a carefully crafted cover letter are important, but they can only go so far to help you get noticed. But hey, you have tech skills. Trailhead allows you to get hands-on with Salesforce tools for free.

Clients 111

Clients Consult Promote Contact 111

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. ” Scaling the use of AI Our first experience with AI began in late 2019 when we began experimenting with an IBM Watson application.

Proposal Writing 114

Proposal Writing Gaming Technology Technology 114

Partners in Excellence

MARCH 27, 2024

“So it sounds like you are getting ready to have a fight with the customer. Is that what you want, or do you want to address the issues both of you have and figure out how to move forward?” These mindsets set us up for a fight. ” He isn’t alone. We only win when our customers succeed.

Conversion 105

Conversion Gaming Meeting Trust 105

Search Engine Land

MARCH 4, 2024

This reckoning that’s upon us is directly because of the excess data availability level that we have been accustomed to. Users have become increasingly aware of what data is collected and how it is used online. Embracing this change First, we’ve got to let go of the way many of us have been developing strategy.

A/B testing 121

A/B testing Click Through Rate Campaign Trust 121

Salesforce

JANUARY 17, 2024

You get the pivotal role technology plays in shaping the future of customer service. And you understand the need for building community with others who know what it’s like to walk in your shoes. You might be saying to yourself: “I’m in field service. Is this community for me, too?” The answer is yes!

Service 132

Service Customers Networking Negotiate 132