Remove Click Through Rate Remove Clients Remove Lead generation
article thumbnail

Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

For now, most of Obility’s clients remain focused on demos and sales-focused strategies. Resistance from prospects to lead generation and sales-led strategies is not uncommon today. Show me the data It’s no surprise demos and free trials are performing well for Obility’s clients. But which message is more effective?

B2B 128
article thumbnail

7 vanity metrics marketers should avoid, and 7 to replace them

Martech

3: Email open rate Why it’s weak: A high open rate might seem positive, but it doesn’t guarantee engagement with the content or action. Many email servers and clients auto-open emails for security reasons, and users might open an email and immediately close it without reading or clicking. Vanity metric No.

CTR 87
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

They’re potential partners, collaborators, and clients. Whether it’s engineers sharing new product features or customer success reps highlighting client wins, your entire team can contribute to the company’s growing authority. Maintain Relationships with Existing Clients B2B sales is relationship-centric.

Closing 62
article thumbnail

The biggest email newsletter mistake B2B companies keep making

Martech

For instance, many of my European clients use the term email newsletter interchangeably with email message any message a company sends to its subscriber base, regardless of content, is considered a newsletter. Case study I helped a client create a new email newsletter a year ago. They make versions for prospects and clients.

B2B 120
article thumbnail

Best Social Media Platforms for Growing Businesses (2025)

Salesforce

Tweeting links can significantly increase website visits and lead generation. Its designed specifically for business interactions, making it an ideal environment for companies aiming to connect with potential clients, partners, and industry experts. In fact, 89% of marketers use LinkedIn for lead generation.

Promote 59
article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

article thumbnail

Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats

Hubspot

Leads coming through? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter.