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How to Promote Your Digital Marketing Agency on Social Media

Lead Fuze

Leveraging Social Media Channels: Boost Your Agency’s Online Presence Let’s dive in and explore how to effectively promote your digital marketing agency on social media. Studies show that content shared by employees receives 8x more engagement than content shared through official channels. Why is this important?

Promote 52
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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

You have a proven track record in creating blog post strategies for clients that boost their website rankings in Google search results, increase page views, improve engagement and help drive conversions. Identifying Topics for Ranking and Click-Through Rate: 1. featured snippets) to assess the potential of each keyword.

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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. per click, and ultimately saving $10 per conversion.

CTR 109
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Best of SearchBot: Create a monthly newsletter to generate more leads

Search Engine Land

Prompt: Create the structure for a monthly newsletter to our clients. update clients with latest industry-related news/trends (sharing links to reliable sources) 2. Introduction: Dear [Client’s Name], Welcome to the [Company Name] Monthly Newsletter! Here’s something somebody asked me! link] The newsletter aims to: 1.

Clients 100
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Getting back to basics: Marketing ROI

Martech

Marketing, as it is taught in college, heavily stresses promotion, Brenner noted. Promotion was just one part of the “Four Ps”— product, price, place and promotion”, a concept developed in the 1950s to describe marketing, Brenner explained. Relying on promotion turns out to be a poor move. Brenner said. “A Brenner said.

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Increasing SERP visibility with structured data and schema testing

Search Engine Land

A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. ” “Our approach was to recommend the client remove the microdata and replace it with the JSON LD markup instead. Controling for internal and external variables such as dev releases and site promotions.

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Your ad shouldn’t be for everyone Targeting a specific client avatar, like “Alex from Chicago,” doesn’t translate to an effective headline. What you really need is an ad that smartly qualifies each click. You want your ad to attract and convert your ideal clients while encouraging everyone else to pass by your ad.

CTR 105