Sales Hacker

FEBRUARY 24, 2025

Engaging thumbnails and titles: They design compelling thumbnails and craft intriguing titles to attract viewers and increase click-through rates. – Paddy Galloway, Mr Beasts YouTube Consultant. More for your eyeballs Sell Like a Human conversation around all things sales, venture capital, and go-to-market.

B2B 79

B2B GTM Cross-sell Education 79

Hubspot

MARCH 21, 2025

Within months, the British Council achieved remarkable results: The organization saw a 178% reduction in email lag time and open rates of 48.9% (much higher than the 29.5% Email click-through rates reached 34.2%, compared to the 12% industry average. industry benchmark). Define your ideal partner persona.

Commission 41

Commission Strategize Cross-sell Click Through Rate 41

Hubspot

DECEMBER 27, 2011

The truth is, the only real way to know which CTA is going to have a better click-through rate on your website is to A/B test it. We were pretty shocked to discover that the new call-to-action buttons and page yielded a 1300% improvement in click-through rate (CTR). As such, regular A/B testing is a must.

Click Through Rate 77

Click Through Rate A/B testing CTR Follow-up 77

Veloxy

MAY 30, 2024

For example, instead of saying, “Check out our website,” we could say, “Schedule a free consultation today.” The CTA should be placed at the end of the message and stand out, either through bold text or a different color. We should write as if we’re having a conversation with the recipient.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Heinz Marketing

NOVEMBER 13, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Take advantage of the 50% increase in ad impressions, 100% increases in click-through rates, and 60% increase in conversions. Many companies will see an average order value go up by 30%, making the ad spend worth the investment.

Click Through Rate 134

Click Through Rate B2C B2B Consult 134

Heinz Marketing

APRIL 23, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Instead continue the conversational tone and pose a question that can lead to action. . Together, your title, categories, tags, and meta description will impact your click through rates, so don’t forget to utilize these tools before clicking publish.

Click Through Rate 135

Click Through Rate Lead generation Consult Contact 135

Search Engine Land

AUGUST 31, 2023

The email marketing audit checklist covers several key components that you’ll want to master like: Enhanced performance — Create compelling subject lines and headers that boost your open rates. Copywriting and CTAs — Craft copy that persuades recipients and maximizes your click-through rate with appealing calls to action.

Click Through Rate 118

Click Through Rate Construction Campaign Consult 118

Heinz Marketing

MARCH 3, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing If you’re like me and many other marketers, you’ve probably heard the term “Modern Marketing” a lot. But what exactly is it? What makes it different from traditional marketing? What changes are involved to start modernizing your marketing efforts?

Click Through Rate 105

Click Through Rate Technique Campaign Customers 105

ConversionXL

OCTOBER 20, 2015

And we’ve mentioned in the past, free shipping is something that works more often than not in conversion optimization (though it’s an important operations decision, not just a quick A/B test). The variation with “Free Demo” emerged as a winner with an increase of 99.42% in the click-through rate.

A/B testing 124

A/B testing Click Through Rate Intrinsic Price 124

ConversionXL

APRIL 29, 2013

Perhaps the most fascinating thing about Dan’s research combined with the other research I’ve found is that even though open & click through rates drop off over a subscriber’s life time, the value of long term subscribers tends to be higher. As click through rates decrease, the value per visitor increases.

Campaign 130

Campaign Click Through Rate E-commerce Pitch 130

Search Engine Land

MARCH 13, 2024

This will help you refine your content strategy and continue to provide valuable and engaging content How this prompt could be improved: You are an experienced SEO consultant that specializes in content SEO. Context) You are an experienced SEO consultant that specializes in content SEO.

Real Estate 98

Real Estate Click Through Rate CTR Angle 98

ConversionXL

AUGUST 5, 2021

The workflow might look something like this: User is directed to a landing page They enter their details to access a lead magnet On the following page, they’re invited to book a consultation. Similarly, once the lead books their consultation, their details in the CRM are updated, and they’re added to a new email automation workflow.

CRM 143

CRM Contact Consult X-functional 143

Martech

APRIL 22, 2024

Measure and optimize: Track the performance of your email campaigns using key metrics such as open rates, click-through rates, conversion rates, and ROI. Continuously test different subject lines, email designs, and CTAs to improve engagement and conversion rates.

Lead generation 117

Lead generation Click Through Rate Contact Follow-up 117

Martech

SEPTEMBER 27, 2023

Follow the link at the end of this blog post to download the full list of tips and access your free one-hour consultation for more bespoke advice and tactics. In this instance, as the actual website price is higher, it frustrates the customer and lowers the conversion rate due to the deceptive pricing information.

Price 114

Price CTR Campaign Click Through Rate 114

Salesforce

APRIL 16, 2024

These strategies help SMBs establish a strong online presence, engage with target audiences, and drive conversions – all while staying within your budget constraints. Use metrics like website traffic, engagement rates, and conversion rates to evaluate performance.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Search Engine Land

DECEMBER 7, 2023

Brands need to build a site for user experience, not to win awards, according to Bill Hunt , president of Back Azimuth Consulting. The future is about owning SERPs real estate vs. ranks through multiple touchpoints. Track conversions through calls, leads, transactions, and form submissions.

Niche 123

Niche User Experience Real Estate CTR 123

Heinz Marketing

MAY 5, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing Defining a target audience is a crucial step in any marketing campaign. Leverage Social Listening and Online Communities Social listening involves monitoring online conversations and discussions about your brand, industry, and competitors.

A/B testing 105

A/B testing Campaign Click Through Rate Target audience/market 105

Heinz Marketing

MAY 26, 2022

By Mina Guirguis , Marketing Consultant at Heinz Marketing. This is important when you go to calculate conversion rate later in the funnel. Video Clicks – Again, this is pretty straightforward, how many people have clicked on your video? The goal here is conversions, so your metrics will all be CTAs.

CTR 114

CTR Click Through Rate Campaign Price 114

Salesforce

AUGUST 21, 2023

Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing. Taylor Baker , Marketing Consultant/Owner, Resilient Innovation “I’ve used generative AI as an assistant, not as a copywriter. What still needs to improve?

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Search Engine Land

JANUARY 18, 2024

Brad Geddes , co-founder of Adalysis, spoke with Jyll Saskin Gales , marketing Consultant at Jyll.ca, Greg Kohler , senior digital marketing manager at ServiceMaster Brands, and Aaron Levy , VP of paid search at Tinuiti. The challenge for Google with SGE is to smoothly integrate ads in a natural and conversational way, avoiding a salesy tone.

CTR 113

CTR Click Through Rate Start-ups Represent 113

Search Engine Land

AUGUST 17, 2023

” In Adthena’s recent webinar The future of search: How Generative AI will revolutionize the search strategy , Guy Gobert-Jones, search and solutions consultant of Omnicom MediaGroup (OMG), answers this by unpacking the short and long-term impacts of generative AI. ” This question comes up a lot.

Click Through Rate 84

Click Through Rate A/B testing Campaign User Experience 84

Hubspot

AUGUST 15, 2011

Ultimately, you want your email recipients to click on something within your email such as a call-to-action for an offer, so those clicks and how well they convert into leads should be what you focus on measuring instead. Better Metrics: Measure click-through rate, conversion rate, and email leads.

Click Through Rate 78

Click Through Rate Lead generation Referrals Follow-up 78

Martech

MAY 3, 2023

You glance through the pre-built setups to get a sense of your style and learn what options are available. As you’re walking away, rake in hand, a sales associate stops you and asks you to sign up today for a free home consultation to start your dream kitchen immediately and the option to sign up for a payment plan.

Click Through Rate 107

Click Through Rate Campaign Trust User Experience 107

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Setting the phone call as a conversion goal just like any other conversion goal. image source. image source.

Commission 116

Commission Territory Objectives and Key Results Tradeshows 116

ClickFunnels

NOVEMBER 27, 2022

Open Rate: This is the percentage of subscribers who opened your email. Click-through Rate: This is the percentage of people who clicked on a link in your email. Unsubscribe Rate: This is the percentage of people who unsubscribed from your list. 8 Effective Email Marketing Strategies For Real Estate Agents.

Real Estate 130

Real Estate Referrals Click Through Rate Clients 130

Salesforce

APRIL 15, 2024

For new marketers, I recommend focusing on leveraging open rates as a directional indicator rather than an absolute measure of engagement. Consider a holistic approach by analyzing click-through rates, conversions, and other behavioral data to gain deeper insights into your subscribers interactions.

Campaign 121

Campaign Click Through Rate Prospecting Trust 121

Hubspot

MAY 3, 2012

And there are plenty of opportunities to keep your prospect engaged with your website, content, and brand even after the conversion event. One of the simplest ways to keep the conversation going with your recently converted prospects is by encouraging them to follow your social media presence. 1) Include Social Media Follow Modules.

Real Estate 78

Real Estate Click Through Rate Prospecting Follow-up 78

Hubspot

AUGUST 14, 2012

And if you're unsure, just take a look at your click-through rates; if they're stagnating or taking a nose dive, it's time to get creative with the deals you're sending to drive clicks and revenue. Hey, if they do, they can be the hero that sends them access to a free consultation with an expert that can help them!

Prospecting 78

Prospecting Click Through Rate Referrals Promote 78

Heinz Marketing

MAY 14, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s dynamic and interconnected digital landscape, understanding the effectiveness of marketing efforts is paramount for businesses striving to thrive in competitive markets. What are you aiming to accomplish?

Customers 113

Customers E-commerce Campaign Drivers/motivators 113

Hubspot

JUNE 13, 2012

Depending on the analytics tools you're using to track the performance of your landing pages, you can conduct an audit of your landing pages to identify those with the best lead-to-customer conversion rates. For example, you could easily start offering a free consulting session or turn a customer case study into a downloadable PDF.

CTR 78

CTR Click Through Rate Campaign B2C 78

Hubspot

FEBRUARY 13, 2012

Some marketers argue that red can increase click-through rates significantly. This creative approach creates an element of surprise and might prove to be effective for increasing click-through rates. For instance, you might want to ask them to request a consultation and try out your product.

A/B testing 78

A/B testing Click Through Rate Lead generation Technique 78

Salesforce

DECEMBER 11, 2024

Lead scoring also benefits sales leadership by providing more accurate predictions of conversions, which helps with planning their sales pipeline and revenue forecasting. The two main types of behavioral data are email engagement (open and click-through rates) and social media engagement (click-throughs, comments, and shares).

Prospecting 92

Prospecting Hospitality CRM Territory 92

Search Engine Land

APRIL 24, 2024

This level of targeting ensures that your ads are seen by the most relevant audience for your business, increasing the likelihood of engagement and conversions. Monitor key metrics such as click-through rates, conversion rates and return on investment (ROI) to identify areas for improvement and refinement.

Objectives and Key Results 89

Objectives and Key Results Healthcare Campaign Lead generation 89

Hubspot

MAY 4, 2010

Natural Progression - Carefully planning the flow of your emails will help you create well rounded campaigns that pull your leads through the sales funnel. The first email after the initial conversion might be very educational, while subsequent emails should continue to educate while giving the lead an opportunity to convert a second time.

Click Through Rate 73

Click Through Rate Campaign Education Lead generation 73

Hubspot

AUGUST 5, 2011

Metrics to Use: Open Rate, Click-Through Rate, Conversion Rate, Email Leads. Test the look, feel, and wording of CTAs to determine which generates the most clicks and conversions. Metrics to Use: Page Views, Clicks, Conversion Rates, Blog Leads. Search Engine Optimization.

A/B testing 77

A/B testing Click Through Rate Territory Technique 77

Hubspot

OCTOBER 6, 2011

Do your landing page offers generate a high conversion rate but few actual leads? Make your display ads focus on calls-to-action for your content, and enjoy a much higher click-through rate! Chances are, it's not a content quality problem you have on your hands. it's a content promotion problem.

Real Estate 78

Real Estate Click Through Rate Presentation Promote 78

ConversionXL

NOVEMBER 10, 2020

The traditional funnel emphasizes owned platforms as hosting gated content helps track leads and conversions. Choose platforms based on industry research from analysts like Gartner and Forrester, benchmarking data from academia and consulting firms like MIT, Harvard Business Review, Deloitte, and McKinsey, and surveys of your audience.

Strategize 139

Strategize Teamwork Education Follow-up 139