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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Not only does this approach prevent unnecessary clicks – saving you money – it also boosts your conversion rates by focusing on those most likely to convert. Here’s how to create headlines that attract the right audience and repel the rest: Identify who should and shouldn’t click your ad using target and anti-audiences.

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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). Get the daily newsletter search marketers rely on.

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A Complete Guide to YouTube Analytics

ConversionXL

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . But, cutting through the noise can be a challenge. By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine.

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How to approach weekly, monthly, quarterly and annual PPC reporting

Search Engine Land

Effective analysis overview First, a quick refresher on how to effectively analyze PPC performance : Note any shifts in key metrics, especially spend and conversions. Example : “Conversion rate increased 10%, which indicates that our landing page resonates better with our audience after updating the content two weeks ago.”

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10 ways to leverage generative AI for advanced SEO

Search Engine Land

It also improves user experience to drive engagement and conversions. User engagement insights Use generative AI tools to analyze user engagement data, such as page views, time spent on pages and click-through rates, to identify the most engaging content and winning page types. ” (You can use ChatGPT here.)

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. Key metrics: Average View Duration, Click Through Rate, & Views 3. Click-through rate (CTR). YouTube fundamental content types you need to know.

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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

Niches that work well on Pinterest. Because Pinterest is a visual platform, niches such as recipes, travel, fashion, parenting, home decor, and fitness do incredibly well (similar to Instagram). Since finance is one of the most competitive and expensive niches on Google Ads , it’s a unique—if challenging—opportunity on Pinterest.

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