Hubspot

MARCH 21, 2025

Within months, the British Council achieved remarkable results: The organization saw a 178% reduction in email lag time and open rates of 48.9% (much higher than the 29.5% Email click-through rates reached 34.2%, compared to the 12% industry average. industry benchmark). Define your ideal partner persona.

Commission

Salesforce

APRIL 21, 2025

Twitter/X allows businesses to participate in conversations, share updates, and respond to customer inquiries instantly. Benefits of Twitter/X for small businesses: Twitter/X excels at facilitating real-time conversations. High-quality content creation Creating high-quality content captures attention and sparks conversations.

Promote

Martech

FEBRUARY 28, 2025

Now, it’s a chaotic mix of IP management struggling to find its niche outside of Star Wars and Marvel. YouTube: The king of retention and click-through YouTube rewards videos that keep people watching. Lemon went fully independent. You just need an internet connection and a strong voice.

Gaming

Martech

MAY 16, 2025

Research whats typical in your niche to set realistic starting points. CTR (click-through rate) : Are your ads grabbing attention and driving action? Conversion rates : Once people click, are they completing your desired action (buying, signing up, downloading)? Watch for diminishing returns.

CTR

Sales Pop!

NOVEMBER 1, 2024

Leveraging artificial intelligence (AI) for personalized podcast recommendations offers an innovative approach for sales professionals and marketers looking to connect with targeted audiences and boost conversions. Including high-quality, conversational keywords that align with your target audiences interests improves discoverability.

Niche

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. audiences. Don’t forget the legal bits.

Niche

Search Engine Land

DECEMBER 7, 2023

This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. As users seek more precise, tailored information, marketers and content creators must incorporate more targeted, niche content in their strategy.

Niche

Sales Pop!

OCTOBER 19, 2023

These thought-provoking narratives attract attention from industry influencers and trailblazers, spark conversations, and position your business as a trusted authority. Be sure to incorporate relevant keywords to enhance discoverability within the niche or industry. Add in contact details and business website.

B2B

ConversionXL

SEPTEMBER 20, 2021

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . But, cutting through the noise can be a challenge. Time-to-value is much more important. Only 15%-25% comes from search.

CTR

Hubspot

NOVEMBER 11, 2020

By gathering and analyzing blog data, you can get a pulse on your blog's: Search presence (such as impressions , clicks , and click-through rate ). Authority in your online niche (based on number of inbound links ). Organic Click-Through Rate. CTA Click-Through Rate.

Click Through Rate

Search Engine Land

OCTOBER 27, 2023

Effective analysis overview First, a quick refresher on how to effectively analyze PPC performance : Note any shifts in key metrics, especially spend and conversions. Example : “Conversion rate increased 10%, which indicates that our landing page resonates better with our audience after updating the content two weeks ago.”

CTR

Salesforce

APRIL 16, 2024

These strategies help SMBs establish a strong online presence, engage with target audiences, and drive conversions – all while staying within your budget constraints. Use metrics like website traffic, engagement rates, and conversion rates to evaluate performance.

Objectives and Key Results

Search Engine Land

NOVEMBER 20, 2023

The articles are AI-powered to start a conversation about various topics, then enhanced with expert perspectives and contributions from the LinkedIn community. The difference is that Bankrate operates in the sensitive niche of the YMYL industry (Your Money, Your Life), which includes personal finance. million organic users.

A/B testing

ConversionXL

NOVEMBER 25, 2020

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. Key metrics: Average View Duration, Click Through Rate, & Views 3. Click-through rate (CTR). The first thing we do is set our pixel to a 30-day conversion window.

CTR

ConversionXL

MAY 20, 2020

Every featured snippet looks different, and, consequently, there’s no way to know which are more likely to trigger clicks. In fact, some featured snippets have a much lower click-through rate than top organic positions: Being featured may mean losing over 50% of clicks nowadays. Image source ).

Real Estate

Search Engine Land

MARCH 13, 2024

Align with your brand and expertise: Choose topics that align with your brand values, expertise and industry niche. You have a proven track record in creating blog post strategies for clients that boost their website rankings in Google search results, increase page views, improve engagement and help drive conversions.

Real Estate

ConversionXL

JULY 7, 2020

Niches that work well on Pinterest. Because Pinterest is a visual platform, niches such as recipes, travel, fashion, parenting, home decor, and fitness do incredibly well (similar to Instagram). Since finance is one of the most competitive and expensive niches on Google Ads , it’s a unique—if challenging—opportunity on Pinterest.

CTR

Search Engine Land

DECEMBER 6, 2023

It also improves user experience to drive engagement and conversions. User engagement insights Use generative AI tools to analyze user engagement data, such as page views, time spent on pages and click-through rates, to identify the most engaging content and winning page types. ” (You can use ChatGPT here.)

Niche

Hubspot

JULY 10, 2018

What is the conversion rate of social media? While there’s no single answer for B2B social media conversion rates, there are some calculated assumptions you can use to gauge efficacy. A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data.

Campaign

SaaStr

OCTOBER 4, 2024

During a conversation at SaaStr Annual with Jason Lemkin, founder, and CEO of SaaStr, Andrew Bialecki, co-founder and CEO of Klaviyo, shares his insights and lessons in achieving this milestone. ” Finding Your ICP + Niche Shopify is a much different company today than it was when Klaviyo found them. But now we do, right?

E-commerce

ConversionXL

FEBRUARY 17, 2021

While machine learning has improved, we continue to see flaws in machine-learning performance for extremely niche advertisers or advertisers with small data sets.”. Their experiment estimated that 90% of their advertisers would retain at least 74% of their current click-through-rate levels, with most retaining far more: ( Image source ).

Networking

Lead Fuze

NOVEMBER 24, 2023

Armed with knowledge about keyword tools , leveraging search volume data , using long-tail keywords for niche targeting – you’re well-equipped to scale up in organic rankings while creating engaging content tailored specifically for people searching. I’m sorry, but you didn’t provide any content to rewrite.

Click Through Rate

Heinz Marketing

AUGUST 28, 2023

Are they market leaders, challengers, or niche players? This could include website traffic, engagement metrics (likes, shares, comments), conversion rates, and more. time on site (TOS), pages per visit (PPV), % of returning visitors, and bounce rate. Cost Per Click (CPC): Determine the cost of each click on your ads.

B2B

Sales Hacker

JULY 15, 2021

ABM’s laser-focus and personalized approach drive more conversions and sales than inbound marketing. Conversion rate. To start with, measure conversions. A conversion is when a visitor takes the desired action that nudges them further down your funnel. Clicking through to a particular page.

Objectives and Key Results

Hubspot

JUNE 10, 2015

This makes it a social media platform with high conversion rates. Like Facebook, you can also target to niche groups in categories like demographics, employee title and location. The Bad: Don’t expect a high click-through-rate for your ad here. You can view the MarketShare case study here. 2) Twitter.

Networking

Hubspot

FEBRUARY 23, 2012

In fact, tweets between 120 and 130 characters have the highest click-through rates. Yes, opening yourself up to others' opinions can feel threatening, but if someone has a complaint on Facebook, you can address it publicly and then conduct the remainder of the conversation privately. 4) Frequency. Twitter: Frequently.

Click Through Rate

Search Engine Land

MAY 19, 2023

In their help section , Moz explains: “Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page.

Gambling

Hubspot

OCTOBER 28, 2020

What are your company's typical email click-through rates? What is your average landing page conversion rate? Not only will this ensure you have all your important metrics covered, but it will also hold your teams accountable for regularly keeping track of and reporting them. Establish data benchmarks.

A/B testing

Search Engine Land

MAY 13, 2024

Engage with your audience Engaging with your audience on social media is crucial for any B2B content distribution strategy that aims to build relationships and drive conversions. You can also use social listening tools to monitor mentions of your brand and join relevant conversations. Always: Use a conversational tone.

B2B

Hubspot

FEBRUARY 27, 2019

There are three overarching campaign themes: Awareness, Consideration, and Conversions. If your product or service is best for CFOs, targeting only people with "CFO" in their titles will increase your conversions, and, ultimately, save you money. Conversion Tracking. Job Experience. Choose a date for your campaign to start.

Campaign

ConversionXL

FEBRUARY 3, 2022

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Growth

Search Engine Land

APRIL 30, 2024

Not only does this approach prevent unnecessary clicks – saving you money – it also boosts your conversion rates by focusing on those most likely to convert. Here’s how to create headlines that attract the right audience and repel the rest: Identify who should and shouldn’t click your ad using target and anti-audiences.

CTR

Search Engine Land

NOVEMBER 17, 2023

This has enabled them to join, lead and create their own conversations alongside contributing to the existing brand conversations on platforms. You can prompt your communities to guide important conversations and repurpose that content on your blogs or landing pages. Recommend outfit ideas for specific holidays on Instagram.

Engineering

Sales Hacker

JUNE 5, 2018

No matter your industry, niche, product, or service, the ideal is to communicate with prospects and customers as individuals. Emails produce 174% more conversions than social media. Segmented emails experience 14.31% higher open rates, 100.95% higher click-through rates, and 9.37% fewer unsubscriptions than non-segmented ones.

Click Through Rate

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% directly resulted in conversions. Watch Now” promotes urgency.

Customers

Search Engine Land

AUGUST 18, 2023

They are able to move a user through the journey toward conversion in a way that a simple “monthly search volume” metric wouldn’t provide insight upon. Rise of voice search and conversational queries With the increasing adoption of voice-activated devices, users often pose questions in a conversational manner.

CTR

Hubspot

AUGUST 20, 2012

As a side note, this is a great tactic to gather information about your database -- just be careful it doesn’t hurt your conversion rates on the landing page. Make sure you use a broad label that covers a general industry instead of a niche one (e.g. Below is an example of a field we use on some of our own forms.

Click Through Rate