ConversionXL

FEBRUARY 3, 2022

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 3, 2022

This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche. Growth marketers can penetrate a new market by running experiments like : Sales and promotions. Catering your marketing and promotional efforts to reach a new type of customer. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

OCTOBER 29, 2019

Additionally, you can use a call-to-action (CTA) on your website and social media pages to promote your email newsletter. If there's something that everyone is talking about in your industry, you can engage in the conversation. Before you begin advertising online, brainstorm what you want to promote. Analyze your results.

Promote 101

Promote Click Through Rate Start-ups Engineering 101

Hubspot

JUNE 10, 2015

This makes it a social media platform with high conversion rates. Like Facebook, you can also target to niche groups in categories like demographics, employee title and location. The Bad: Don’t expect a high click-through-rate for your ad here. You can view the MarketShare case study here. 2) Twitter.

Networking 78

Networking Click Through Rate A/B testing Campaign 78

Hubspot

FEBRUARY 23, 2012

You can still promote the same blog posts, offers, and product information, but you need to say it differently for each platform. In fact, tweets between 120 and 130 characters have the highest click-through rates. In fact, tweeting more than once per hour can actually decrease your link click-through rate by over 200%.

Click Through Rate 74

Click Through Rate Customers Niche Follow-up 74

ConversionXL

AUGUST 11, 2021

We did some research and found that around 30% of our attendees match this demographic and thought you would be interested in a conversation. An inventory of metrics: Click-through rates, newsletter subscribers, downloads, social engagement, revenue figures, etc. Best, Chris. How to present your fulfillment report.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

ClickFunnels

JANUARY 26, 2022

Considering the astronomically high click-through rates of ads in the top Google position, however, we can understand why perhaps it’s a more than worthy investment. Which niche do you have the potential to dominate? When it comes to solo ads, we’re primarily playing with click-through rates and conversions.

Niche 246

Niche Click Through Rate Sales A/B testing 246

Lead Fuze

MAY 26, 2023

Leveraging Social Media Channels: Boost Your Agency’s Online Presence Let’s dive in and explore how to effectively promote your digital marketing agency on social media. Studies show that content shared by employees receives 8x more engagement than content shared through official channels. Why is this important?

Promote 52

Promote Referrals Niche Clients 52

Salesforce

APRIL 16, 2024

When your business uses online channels and strategies to promote your products or services and engage with target audiences, you’re using digital marketing. Your aim is for people to follow you and engage with your content and promotions. Use metrics like website traffic, engagement rates, and conversion rates to evaluate performance.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Search Engine Land

APRIL 24, 2024

LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment. This level of targeting ensures that your ads are seen by the most relevant audience for your business, increasing the likelihood of engagement and conversions. Why LinkedIn?

Objectives and Key Results 95

Objectives and Key Results Healthcare Campaign Lead generation 95

Search Engine Land

MARCH 13, 2024

Align with your brand and expertise: Choose topics that align with your brand values, expertise and industry niche. You have a proven track record in creating blog post strategies for clients that boost their website rankings in Google search results, increase page views, improve engagement and help drive conversions.

Real Estate 103

Real Estate Click Through Rate CTR Angle 103

Hubspot

AUGUST 20, 2012

As a side note, this is a great tactic to gather information about your database -- just be careful it doesn’t hurt your conversion rates on the landing page. Make sure you use a broad label that covers a general industry instead of a niche one (e.g. Below is an example of a field we use on some of our own forms.

Click Through Rate 63

Click Through Rate CRM Niche Start-ups 63

Search Engine Land

MAY 13, 2024

Promote on social media Social media is one of the most popular distribution channels for B2B content. Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey.

B2B 103

B2B X-functional Pitch Click Through Rate 103

Search Engine Land

NOVEMBER 17, 2023

I’ll show you why I consider their piece problematic, describe the impact it’s had on us in SEO, and then zoom out to what I see as the more interesting conversation: Who, if anyone, “ruined the internet” and how did it get us where we are now? Promotes the company’s value proposition of saving money. What’s the point of SEO?

Engineering 124

Engineering Niche Promote Up-sell 124

Hubspot

NOVEMBER 11, 2020

By gathering and analyzing blog data, you can get a pulse on your blog's: Search presence (such as impressions , clicks , and click-through rate ). Authority in your online niche (based on number of inbound links ). Organic Click-Through Rate. You just have to know how to use it!

Click Through Rate 101

Click Through Rate Referrals CTR Lead generation 101

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% directly resulted in conversions. Watch Now” promotes urgency.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Heinz Marketing

AUGUST 28, 2023

Are they market leaders, challengers, or niche players? Distribution Channels: Choose the platforms where you’ll publish and promote your content. This could include website traffic, engagement metrics (likes, shares, comments), conversion rates, and more. This helps you refine your own audience targeting.

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

Hubspot

FEBRUARY 27, 2019

There are three overarching campaign themes: Awareness, Consideration, and Conversions. If your product or service is best for CFOs, targeting only people with "CFO" in their titles will increase your conversions, and, ultimately, save you money. Job ads promote open jobs and use LinkedIn profile data to personalize each ad.

Campaign 101

Campaign CTR Click Through Rate CRM 101

ConversionXL

NOVEMBER 17, 2022

The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). From search terms being used to visit your website, pages visited, and conversations happening on social media, you can create lead magnets that appeal directly to your audience’s needs to sway customers in the consideration phase.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Sales Hacker

JULY 15, 2021

ABM’s laser-focus and personalized approach drive more conversions and sales than inbound marketing. Conversion rate. To start with, measure conversions. A conversion is when a visitor takes the desired action that nudges them further down your funnel. Clicking through to a particular page.

Objectives and Key Results 107

Objectives and Key Results Profit margin Contract Campaign 107

Lead Fuze

MAY 27, 2023

To truly understand what makes each client tick (and click), dig deeper into their specific niche market needs by researching trends within their industries. Let me break it down for you: Setting Measurable KPIs (Key Performance Indicators) Step #1: Start by identifying measurable KPIs , such as views, engagement rates, or conversions.

Objectives and Key Results 40

Objectives and Key Results Technique Campaign Clients 40

Hubspot

JULY 10, 2018

What is the conversion rate of social media? While there’s no single answer for B2B social media conversion rates, there are some calculated assumptions you can use to gauge efficacy. A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data.

Campaign 99

Campaign B2B Lead generation CTR 99

Hubspot

JULY 1, 2020

For instance, you may be testing for conversions rather than retargeting, but having an idea of what audiences prefer helps you structure your campaign. You might find, for instance, that your conversion rate is low. You can monitor conversions for the duration of the test, or make a small tweak to try to improve performance.

A/B testing 100

A/B testing Campaign CRM Promote 100

Hubspot

AUGUST 21, 2018

Marketing refers to a wide range of activities that promote and advocate for a brand, so the term “marketing trends” is pretty vague. Video as a conversion asset versus a brand awareness asset is much more valuable and yields a higher ROI,” Alicia and Megan report. It is the internet, of course. 2018 Marketing Trends. Create video!

Follow-up 101

Follow-up Legal Niche Represent 101

ConversionXL

APRIL 3, 2019

Add to that 400 old and new faces, plenty of conversations, live music, and more than a few beers. There was this, too: Our opening video that gave away all the secrets of growing…growth: [This post contains video, click to play]. Conversion/Optimization teams might become a nightmare for marketing and product teams.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114