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How to implement a full-funnel PPC marketing strategy

Search Engine Land

Conversion stage Bottom-of-the-funnel (BOFU) campaigns focus on consumers in the conversion stage, where they’ve identified what they want and are ready to purchase. Conversion campaigns are designed to get users to convert at that moment. I recommend using Google Tag Manager for all conversion tracking purposes.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Other expected trends and consumer behaviors include: Generative AI As virtual and augmented reality continue to stake their foothold on interactive shopping experiences, consumers are also discovering new products with Google’s Search Generative Experience (alongside shopping ads ) and via conversational AI like Bard and ChatGPT.

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Getting back to basics: Marketing ROI

Martech

“ “Increasingly, after more and more conversations with real customers, I had bought into the idea that marketing represented the future. Marketing, as it is taught in college, heavily stresses promotion, Brenner noted. The textbook definition of marketing was a conversation between a market and its consumer.

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How to use always-on marketing in paid search

Search Engine Land

This approach moves well beyond traditional paid search campaigns that are conversion focused with target cost-per-conversions or conversion volume goals. Still, they also include optimizing your campaigns for TOFU awareness metrics like impression share and MOFU engagement metrics like click-through rate.

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

Long-term partnerships where influencers regularly promote a brand. Creators earn commissions for sales generated through their unique links. Collaborative promotional events to engage audiences. Influencers attend or promote events to enhance brand visibility. Affiliate marketing. Product reviews. Giveaways and contests.

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How You Can Get Started With Email Marketing Today

Salesforce

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. Email marketing helps you drive conversions and revenue by delivering quality information that helps your customers achieve their goals.

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How to Increase Ecommerce Conversion Rates

ConversionXL

Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one that’s better than what you have right now. The more the better.