Remove Click Through Rate Remove CTR Remove Engineering Remove Promote
article thumbnail

How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. In our example, Ad 2 meets the relevance requirement because its predicted CTR is 5%, higher than the 4% threshold.

Promote 109
article thumbnail

4 new Microsoft features, and 5 other December updates

Search Engine Land

Advertisers who leverage these lists see a 92% increase in click-through rate (CTR) and a 45% reduction in cost-per-acquisition (CPA) when they use these lists on the Microsoft Search Network.1 1 On the Audience Network, we see a 67% improvement in CTR and an 11% reduction in CPA.” Dig deeper.

CTR 85
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do.

CTR 134
article thumbnail

What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

If the highest bidder automatically won every Google ad auction, there is a risk the search engine could be left serving poor-quality ads. Poor-quality ads may not be relevant to a searcher’s query, which would likely result in a poor: Click-through rate. Conversion rate. User experience.

Price 116
article thumbnail

Case study: How to get rid of a negative ‘People also ask’ result

Search Engine Land

The approach Our initial ORM strategy was to try and push out that negative PAA by promoting the positive PAAs, which ranked below it. Engagement and promotion strategies Lastly, we targeted the client's FAQ page with ORM tactics, including improvements in click-through rate (CTR), link building, and social sharing.

CTR 92
article thumbnail

How to audit your YouTube channel for brand success

Search Engine Land

Visibility metrics (impressions and CTR) Impressions refer to how often your video’s thumbnail is shown to people on YouTube, while the CTR shows how often people click on it to watch the video. Having high impressions but low CTR can suggest your title or thumbnail needs a bit of tweaking. age, gender, location).

CTR 71
article thumbnail

What Is Ad Fatigue? + How to Diagnose & Cure It

Hubspot

Lower Click-Through Rates (CTRs). Your click-through rates (CTR) are arguably among the most important metrics to measure when it comes to tracking and addressing ad fatigue. For instance, let's say you have a limited time, end-of-year promotion happening right now.

CTR 101