ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 98

Customers User Experience Profit margin A/B testing 98

Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. Pay attention to their backlink profile, site user experience (UX), and keyword targeting. Strategic timing Timing is everything.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%.

Customers 82

Customers Non-Profits Objectives and Key Results Profit margin 82

ConversionXL

NOVEMBER 22, 2022

Exit Rate: What’s the Difference? What is Click-Through Rate? New visitors vs. returning visitors: Understand how customers use your website Where to track new vs. returning visitors 7. Conversion rate: Understand marketing success Where to track conversion rate 10. What are digital marketing metrics?

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Sales Pop!

SEPTEMBER 21, 2022

To be successful, eCommerce businesses employ the functionalities of several tools to help them engage with their customers, generate sales, fulfill orders, and keep up with other business processes smoothly. Customers value quick and convenient payment processes. 8 Essential Clever Tools for eCommerce Businesses.

Non-Profits 130

Non-Profits UX Click Through Rate B2C 130

Hubspot

JANUARY 17, 2020

These interests help marketers make informed decisions about campaigns tailored to their customers' interests. Dwell time is the metric that runs through various search engine results pages (SERPs). You notice the piece has a high click-through rate, but low dwell time. It can also lead to clues about improving UX.

UX 101

UX Click Through Rate Engineering Campaign 101

ConversionXL

DECEMBER 1, 2014

The “best practices” of CRO, UX and design are exactly what they’re labelled as: “best practices.” And though there aren’t many case studies that have focused on this explicitly, UX expert and author Luke Wroblewski makes the case that top-aligned labels are a good option to test. And for good reason. How’s a marketer to know?

A/B testing 127

A/B testing UX Click Through Rate Prospecting 127

Search Engine Land

DECEMBER 18, 2023

Meta descriptions : Craft meta descriptions like they were ad copy to improve click-through rates. User experience (UX): Ensure your site is a joy to use and navigate. And if you’re smart, your content should also go beyond these obvious brochure-type elements and help your prospective customers achieve their goals.

UX 129

UX Click Through Rate Engineering Service 129

Search Engine Land

MARCH 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Testing may change if you are working to improve click-through rates vs. grow organic traffic as a whole vs. positively impact user experience on the site. Google Data Studio also has the added bonus of easy cloning and customization for each dataset and test.

A/B testing 100

A/B testing Click Through Rate UX Engineering 100

ConversionXL

APRIL 27, 2017

Cue crowds of angry (would-be) customers and the burning of a big pile of money. User Experience (UX). Wherever there is disappointment and frustration, UX comes into play. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer.

Product 90

Product UX User Experience CTR 90

ConversionXL

NOVEMBER 17, 2022

You’ll also discover digital analytics tools and the most complete digital analytics training to help you better understand your customers. For customer analysis: Woopra 4. For UX analysis: Hotjar 5. The more you know about your customers and market, the more effectively you can run your business. Descriptive analytics 2.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Search Engine Land

DECEMBER 7, 2023

The future is about owning SERPs real estate vs. ranks through multiple touchpoints. Multichannel approach Diversifying your content based on your customer touch point is more important than ever. Ensure your site is accessible , incorporating UI/UX best practices. Focus on these key areas to future-proof your SERPs in 2024.

Niche 123

Niche User Experience Real Estate CTR 123

ConversionXL

APRIL 18, 2019

Customers use search engines from initial consideration through the purchase—and past it. For example, while all of your blog posts may qualify as “Informational” in intent, some may serve users in different stages of awareness: Fitting keywords into the customer journey is a better way to segment intent. Image source ).

UX 126

UX Engineering Click Through Rate Follow-up 126

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MAY 22, 2014

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? Specifically, how do we get more clicks from the people who might be great customers , but are completely unaware that we exist? If you don’t know anything about your best customers, how can you acquire more like them?

CTR 116

CTR Technique Click Through Rate Follow-up 116

Search Engine Land

FEBRUARY 14, 2023

Once you go through search intent, you can focus on the technical aspects of the site, UI/UX design and content. Something as simple as a picture of one of the top-ranking books in SEO can bump up your click-through rate dramatically, even if you're not ranked as high as some of your competitors. Navigation.

Education 88

Education Angle UX Click Through Rate 88

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. It can leave your SEO team feeling deflated, doing all that grueling work to earn a #1 organic ranking just to be thwarted by Google's UX schemes.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

FEBRUARY 27, 2019

“The idea is that when you work backwards and start with the press release, it’s easier to put yourself in the customer’s shoes.”. Internal press releases are centered around the customer problem, how current solutions (internal or external) fail, and how the new product will blow away existing solutions. Image source ).

Launch 110

Launch Product Campaign Cold Call 110

Hubspot

SEPTEMBER 12, 2019

Email design is the process of strategically designing and creating an email that resonates with your business’s target audience, specifically your current email subscribers and customers. When you customize an email with your recipient’s name, the email feels more tailored, professional, and personal. Why is email design important?

A/B testing 78

A/B testing User Experience UX Click Through Rate 78

Hubspot

AUGUST 21, 2018

Customers as Marketers. In the world of the marketing funnel, customers were an afterthought. Once they became a paying customer, businesses considered them obsolete — until, of course, it was time re-sign that contract. The flywheel, on the other hand, places the customer in the center. General Marketing Trends.

Follow-up 101

Follow-up Niche Legal Represent 101

ConversionXL

SEPTEMBER 24, 2020

Predictive analytics help you understand what your customers are going to buy before they do. *. *. If you don’t know anything about your best customers, how can you acquire more like them? How can you expect to get referrals or understand what prospects will click if you’re just guessing? By Gagan Mehra. I agree to get emails.

CTR 111

CTR Technique Profit margin Follow-up 111

Hubspot

OCTOBER 27, 2020

You'll learn how to drive traffic to your store or website, nurture those visitors, and convert them into customers. How to Calculate Your Own Click-Through Rate. It has a healthy mix of marketing content, from local SEO and link building to UX and PR, and features custom videos, infographics, and visuals.

UX 101

UX Engineering Follow-up Niche 101

ConversionXL

FEBRUARY 11, 2016

Earlier this week, I wrote an article on mobile UX optimization. Jen Havice of Make Mention Media wrote an incredible article for ConversionXL on creating data-driven personas, How To Create Customer Personas With Actual, Real Life Data. The best way to increase click through rates is to leverage emotional triggers in ads.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

Search Engine Land

NOVEMBER 17, 2023

I happen to be a content specialist, but there are search marketers out there who work purely with web development, UX, and accessibility. “We Cost-per-click (CPC) : Average amount that you pay to get one user to click through to your website. With content, we have to remember the audience who we are making it for. “No

Engineering 121

Engineering Niche Promote Up-sell 121

ConversionXL

APRIL 3, 2019

Joanna Wiebe: “Writing Mirrors: How to Use the Voice of the Customer to Write High-Converting Copy”. Carrie Bolton: “Get Real with Your Customers and Your Executives—How to Really Improve the Customer Experience. The customer experience is the customer’s perception of their interaction with your business.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Hubspot

JUNE 26, 2018

Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. It’s about your customer. million email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them.

Real Estate 101

Real Estate A/B testing CTR B2C 101

ConversionXL

FEBRUARY 3, 2022

Groove’s customer service platform almost died in the introductory stage because they forgot to listen to their customers. They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. To establish why your brand is better than the rest, champion your voice of customer.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Search Engine Land

OCTOBER 7, 2024

Search is multimodal, meaning content creation should focus on customer intent, considering images, videos, PDFs and all other touchpoints and channels. This shift requires a customer-centric approach that prioritizes intent and experience. Develop snackable videos for your unique selling proposition (USP) and customer reviews.

CTR 112

CTR Government Click Through Rate UX 112

Search Engine Land

SEPTEMBER 27, 2024

While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos – they interact with a brand’s digital presence holistically. Additionally, collaboration between the SEO team and the UX team is essential.

UX 105

UX Click Through Rate Strategize Campaign 105

Salesforce

NOVEMBER 1, 2024

What happens when a customer looking for a cappuccino machine doesn’t use the right amount of p’s or c’s? If your ecommerce site search feels clunky or if search results aren’t relevant, customers will shop elsewhere. Non-product search queries: Prospective customers might want to do a little research before making a purchase.

UX 103

UX Click Through Rate User Experience Technology 103